Remove Customer Service Remove Infographics Remove Software
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Infographic: The Perennial Customer Revolution

Sword and the Script

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. Voice of Customer.

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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Make case studies more visual.

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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. For example, in “computer software” brands post to Twitter and average of 317 times per month and earn 16 interactions.

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. Yup, that’s included twice on purpose.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity. Need a mid-day break?