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With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.
It seems to me the same is true of customerservice. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customerservice. Good customerservice isn’t the rule, it’s an exception. Voice of Customer.
Social monitoring and listening not only give us a heads up on customerservice issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling.
Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customerservice. Make case studies more visual.
No matter what your secondary goal might be – email subscribers, sales, customerservice forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. Yup, that’s included twice on purpose.
Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. For example, in “computer software” brands post to Twitter and average of 317 times per month and earn 16 interactions.
As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity. Need a mid-day break?
Whether marketing software or kitchen appliances, brands tend to display unshakeable confidence in the conceit that no one could possibly know their industry/product better than [insert name of your brand here]. (Source: Papa John''s ). Lesson #4 - Humbly Ask Your Audience For Help. Lessons #8 - Let Others Celebrate Your Brand.
For example, we recently used our software to measure conversations on social media about the Democratic and Republican nominees for the 2016 presidential race. If they visualized the data in a chart or infographic. The possibilities are endless with data, and they can be sliced and diced any way. What would be even better? Conclusion.
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