Cision

FEBRUARY 23, 2016

Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.” The free tip sheet provides communication professionals the insights and tactics needed to track, measure and prove how important your social efforts are to your brand’s success. Measuring social’s impact is not a one-and-done deal. Bottom Line.

Measurement 120

Measurement Customer Service Meeting Data 120

5W PR

MARCH 13, 2025

The company quickly disclosed the breach, shared detailed technical information with affected customers, and collaborated with security researchers. While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

Prakkypedia

SEPTEMBER 13, 2020

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more.

Measurement 92

Measurement Customer Service Web Course 92

5W PR

JANUARY 18, 2025

Outline specific, measurable, achievable, relevant, and time-bound (SMART) goals for addressing the crisis. Keep all stakeholders informed about the steps being taken to resolve the issue and prevent future occurrences. Demonstrating a commitment to resolving the issue and preventing future occurrences is paramount.

Crisis 78

Crisis Branding Brand How To 78

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes.

Measurement 219

Measurement Customer Service Analytics Leadership 219

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Choose team members who demonstrate good judgment and stay calm under pressure.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

MARCH 7, 2025

Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. These advances signal a clear shift toward data-driven marketing approaches that deliver more value to both businesses and customers.

Marketing 78

Marketing System Data Analytics 78

5W PR

FEBRUARY 17, 2025

Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception. Engaging with customers directly and addressing their concerns can also demonstrate a commitment to improvement.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

FEBRUARY 27, 2025

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures.

Communications 78

Communications Education Consumer Guidelines 78

Presspage

DECEMBER 20, 2024

These are some of the tasks you can expect: Monitoring trends & responses to your communication As a PR pro, youre likely already skilled at keeping yourself informed and tailoring messages to suit your audience. Thats why the first step in the issue management process requires you to keep your eyes peeled for information.

Reputation 78

Reputation Crisis Trends Customer Service 78

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 179

Media Relations Media Print Software 179

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Ask for quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy.

Strategy 120

Strategy Customer Service Social Media Software 120

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Landis PR

SEPTEMBER 20, 2021

You can have the most creative campaign in the history of PR, but unless you’re going to measure its effectiveness, why are you doing all this work in the first place? and then measure before and after your campaign. Tough to measure” wins. You’ve launched your new service to the world, and those (measured) leads are coming in!

Measurement 105

Measurement Customer Service Survey Creativity 105

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Social Media Measurement. What are you measuring? Live Video.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

AUGUST 1, 2016

There are non-technical, mechanical tactics that you can use to incorporate measurement in a campaign (use promotional codes, ask questions on the phone, questionnaires). Metrics are a way for you to measure specific objectives within your purview. Handle the low-hanging fruit (customer service).

Social Media 84

Social Media Media Customer Service Measurement 84

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. The texts can have specific information for one customer or wider messages for more than one customer. Build trust.

Real Estate 107

Real Estate Marketing Customer Service Mobile 107

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Promotion Made Easy. Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. by Alex Szopinski.

Media 120

Media Social Media Community Measurement 120

PRSay

MARCH 26, 2021

Also, my parents were critically ill, and I realized that my dream of being a public information officer for the county/national hurricane center would be detrimental to my mental health. How do we change this expectation that people graduating must have a cumulative experience via free work to measure aptitude?

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Now, choose 10 of these items you’d like to use for content.

Exercises 198

Exercises Google Writing Blogging 198

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Influencers are no longer just journalists and bloggers, and influence doesn’t just mean informing people of something.

Marketing 120

Marketing Customer Service Conference Community 120

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Traditional marketing functions are no longer set up to win.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

Cision

SEPTEMBER 19, 2016

Also notable about social media’s one-to-one interactions is the low barrier to entry, compared to email or SMS: users have to initially disclose less personal information about themselves in order to get customer support from a business. Google Hangouts and Skype are more or less extensions of traditional customer service.

Skype 120

Skype Facebook Customer Service Google 120

Polaris

SEPTEMBER 18, 2015

We’re recommending Instagram to clients more often as part of influencer outreach programs for consumer brands—and at the same time trying to determine the best approach to measure and evaluate results. Measurement Metrics for Social Influencer Programs on Instagram. The above suggestions for Instagram measurement are a starting point.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Cision

MAY 10, 2016

It requires rethinking the way we tell stories and aligning the story plot with the way audiences access information on multiple screens and making the story relatable. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Branding 195

Branding Brand How To Reputation 195

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. You can also create email templates for common customer service inquiries, such as: Where’s my product? Make the most of your time with measurement. Then set up a series of emails that will follow that initial download email.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120

Rock the Status Quo

JANUARY 22, 2015

In the survey, one of the actual questions is, “When looking for general news and information, how much would you trust each type of source for general news and information.” Who doesn’t use a search engine first to find information? It measures and indicates activity, not influence. Duh… but wait.

Agency 100

Agency Survey Customer Service Engineering 100

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business. Enhance the Customer Experience.

Customer Service 88

Customer Service Financial Measurement Meeting 88

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40