Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty.

Customer Service 84

Customer Service Company Strategy Communications 84

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Groups for business give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit. . Most small business owners find Facebook to be the best social media platform to connect with their customers. Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

Landis PR

JULY 26, 2021

They have quite a reputation!” Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. Monitoring is the essential starting point for reputation management. They have a stellar reputation.”

Reputation 111

Reputation Tools SEO Customer Service 111

Prowly

APRIL 10, 2025

What does it mean to manage social media reputation? Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?

104

104

Presspage

DECEMBER 20, 2024

Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. These are some of the tasks you can expect: Monitoring trends & responses to your communication As a PR pro, youre likely already skilled at keeping yourself informed and tailoring messages to suit your audience.

Reputation 78

Reputation Crisis Trends Customer Service 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

NOVEMBER 12, 2024

Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach. Key strategies for building strong relationships with customers include using customer data to personalize communications and deliver relevant information. Reach

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

JANUARY 18, 2025

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. Keep all stakeholders informed about the steps being taken to resolve the issue and prevent future occurrences.

Crisis 78

Crisis Brand Branding How To 78

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

FEBRUARY 27, 2025

Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation. Social media enables rapid information distribution during recalls while providing platforms for ongoing safety education.

Communications 78

Communications Education Consumer Guidelines 78

Melissa Agnes

NOVEMBER 10, 2014

And hey, this can be an informal luncheon brainstorm session that takes place every quarter. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. Customer service. What about your email system? Operations.

Crisis 203

Crisis How To Exercises System 203

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. After all, good customer service is table stakes (or at least it should be). It’s the perfect combination of rapid response, informative content, genuine care, and a little humor thrown in for good measure.

Customer Service 60

Customer Service Social Media Media Infographics 60

Prowly

JANUARY 29, 2025

Need help with your brand reputation measurements? A brand health report may reveal what people think about your company, i.e. brand reputation or overall image. Fine feathers make fine birds, so take care of your brand reputation. Strengthen customer loyalty. Use Prowly's monitoring and report features to stay on track.

Measurement 104

Measurement Brand Branding Analytics 104

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

APRIL 5, 2025

Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. A crisis can manifest in various forms, from natural disasters to cybersecurity breaches, product failures, or reputation issues.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Some of them have this information on their phones and others in their heads.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. But what about other assets that the media or customers are likely to see? Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195

Training Media Training Crisis Communications Reputation 195

PR in High Definition

JUNE 25, 2020

I’ve missed sharing problems and giving and receiving those tidbits of information that will help shape my own opinions and perhaps help me make some good decisions throughout the day. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 75

Reputation Employee Leadership Product Launch 75

Prowly

APRIL 10, 2025

Audience insights : Prowly provides information on audience demographics, location, and behaviors to determine the quality and extent of your reach. Regularly reviewing these mentions as part of your social listening efforts helps gauge brand reputation and the impact of your PR campaigns.

Branding 104

Branding Brand How To Measurement 104

Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? And yet they seem to have a HORRIBLE brand reputation. Conclusion: Do not fly Spirit.

Airlines 60

Airlines Reputation Brand Branding 60

Stuart Bruce

SEPTEMBER 30, 2014

He also made the essential point that he hoped those that weren’t using Twitter had made an informed choice not to. There is a wealth of information available from seminars like this morning’s to blog posts like this one, conferences galore (I know I speak at many), books (I know I’ve contributed to some of them).

Social Media 150

Social Media Twitter Radio Sports 150

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers.

Reputation 62

Reputation Company Engineering Banking 62

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Flack's Revenge

NOVEMBER 23, 2016

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. The company botched one of the first rules of crisis response: avoid the drip, drip, drip of piecemeal information. I am also thinking of John Grant’s great song Disappointing.

Wikipedia 120

Wikipedia Crisis Management Customer Service Crisis 120

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

Reputation 60

Reputation Crisis Brand Branding 60

Cision

JUNE 3, 2015

Unfortunately, in today’s age of rapid information sharing, probably not. Deciding where you communicate, how you communicate, when you communicate, to whom you communicate and especially who does the communicating all set the foundation (be it sturdy or flimsy) of a reputation. Is prevention of a crisis possible?

Crisis 120

Crisis Construction Viral Reputation 120

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. Try to inject a little breezy informality to articles – in accordance with the publication’s audience. A short-lead byline can even newsjack headlines.

B2B 147

B2B Leadership Customer Service eBook 147

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Any form of structured data can already be delivered self-service by a bot.

Publicity 119

Publicity Customer Service Community International 119

Sword and the Script

NOVEMBER 3, 2020

Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

The Hoyt Organization

APRIL 17, 2024

To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Imagine having a tool that monitors the web and delivers free business news and information to you. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes.

Google 87

Google Publicity Customer Service Web 87

Cision

FEBRUARY 23, 2016

Whether they complain or rave about their recent experience with your brand, customer service experience, what they say impacts your reputation. This information can then be used in correlation with customer satisfaction surveys or brand tracking data to determine how well your brand is doing to meet its customers’ needs.

Measurement 120

Measurement Customer Service Meeting Data 120

Cision

AUGUST 9, 2016

” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. What role does social media play in reputation and crisis management today? These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc.

Crisis 0

Crisis Reputation Study Social Media 0

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. Kelly Hungerford (@KDHungerford) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100