Remove Customer Service Remove Information Remove Viral
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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Small businesses need a structured approach that’s both comprehensive and manageable.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. This can help inform your own competitive strategies and keep you one step ahead.   9. Real-time campaign measurement and evaluation Social listening tools are a dream when it comes to measuring success as you go.

Strategy 370
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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104
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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Do you have systems in place for keeping your platforms, data and proprietary information locked down and secure? Customer service. Don’t think your crisis plan has blind spots? Marketing / Pr / Communications. Operations.

Crisis 203
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Can You Prevent Your Next Crisis?

Cision

Unfortunately, in today’s age of rapid information sharing, probably not. It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o.

Crisis 120
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond. What’s next?

B2B 120
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. In fact, the more lasting impact will be felt in the form of greater customer-service consciousness across the major industry players.

Airlines 180