Customer Service, Instagram and Viral - Public Relations Today

No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

DECEMBER 4, 2024

Select X (Twitter), Facebook, Instagram, TikTok, and YouTube (available for Pro plan users only). For a commercial food company, potential brand safety issues include: Product safety signals Packaging/quality issues Cultural sensitivity Distribution problems Customer service Which keywords should you filter alerts by?

Data

Data Media Product Launch Analysis

Marketing as a Bona Fide Profit Center

Sword and the Script

NOVEMBER 11, 2014

The “tastes” are not free, but the Instagram photos are priceless. If you enjoyed this post, you might also like: Good Customer Service is Good Marketing . Marketing marketing strategy viral marketing' There’s a wine shop down the street that hosts “wine tastings” just about every weekend.

Marketing

Marketing System Viral Insurance

6 Best Practices for Social Media Promotion

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Handle the low-hanging fruit (customer service). Attention is finite and our need for attention is not. This is why we need to promote our brands, businesses, messages and ideas. Conclusion.

Social Media

Social Media Media Customer Service Measurement

The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

SEPTEMBER 5, 2014

Want to Go Viral? Instagram: How the Must-Have App Became the World’s Camera Filter. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client). Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore.

Media Relations

Media Relations Case Study Viral Instagram

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. Similarly, Truescope build its own “wrapper” around results from TVEyes in their product. All the searches are real-time.

Tools

Tools Media Software Analysis

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media

Media Viral Video Newspapers

The importance of a social media strategy #engaging

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media

Social Media Strategy Media Survey

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

OCTOBER 16, 2017

On the site right now, you can see social journalism key takeaways from that big trend, a feature about Instagram detailing the channels best practices for business and sharing you make the most of its unique qualities and benefits, and there’s features on how fake news is an increasing risk, not only for the industry, but also for clients.

Media

Media Storytelling Technology Data

Transform Your Brand Into an Icon with Visual Consistency

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. Every decision a brand makes builds on the success that came before.

Branding

Branding Brand Product Launch Guidelines

Paid vs organic social – what’s the difference?

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. provide customer service to their clients. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies.

Advertising

Advertising Advertising Social Media Facebook

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Phone videos become viral, whether it’s legitimate or not. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review.

Crisis

Crisis Local Facebook Social Media

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis

Crisis How To Crisis Management Crisis Communications

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. million Instagram followers to 561.9 Source: Billboard ). million views for the “Shake It Off” video.

Social Media

Social Media Marketing Media YouTube

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

MAY 25, 2017

” She quickly shared this amazing experience on Instagram and Facebook, including posting it on our UnMarketing page. Quality customer service builds brand loyalty, but what about service that goes above and beyond? No charge at all.” We immediately shared it and then talked about it on our show.

Employee

Employee Branding Brand Policies

Public Relations Today

No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Marketing as a Bona Fide Profit Center

Trending Sources

6 Best Practices for Social Media Promotion

The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Misinformation 2.0: Deepfakes are the biggest threat to media today

The importance of a social media strategy #engaging

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Transform Your Brand Into an Icon with Visual Consistency

Paid vs organic social – what’s the difference?

Lake Forest Chamber of Commerce Livecast talking Crisis PR

How to Prepare a PR Crisis Plan

What Taylor Swift Can Teach You About Social Media Marketing

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

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