ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. It didn’t have to be that way. Most are even pretty good.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. They’ll cover: Brand Awareness & Thought Leadership. This is an excerpt from The Content Marketer’s Playbook: Brand Awareness & Thought Leadership. A model for success. Lead Generation.

Leadership 106

Leadership Brand Branding How To 106

5W PR

APRIL 5, 2025

This includes analyzing both internal and external factors that could trigger a crisis. Internal communication proves just as crucial as external messaging during a crisis. The development process begins with risk assessment and identification. The assessment should consider the likelihood and potential impact of each identified risk.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. But today so-called “thought leadership” is also relevant to consumer product companies.

SEO 204

SEO Analytics B2B Measurement 204

Stuart Bruce

OCTOBER 30, 2014

Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. They recruit former journalists from CNN and the BBC to produce quality news. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. But many will consider linking to a piece of thought leadership on your site that the executive authored.

Exercises 198

Exercises Google Writing Blogging 198

Melissa Agnes

FEBRUARY 16, 2016

In order to identify the appropriate crisis communications channels for each of your stakeholders, sit down with leadership and the heads of each department or business unit and answer the following questions: Which of your stakeholders (usually tier 1) do you need to communicate with directly? Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

MARCH 28, 2016

The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Leadership needs to understand how content leads,” says Carlos Abler. Finally, marketing wraps everything together with its vision and production plan for getting content out.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PR 20/20

NOVEMBER 22, 2022

Within businesses trying to delight customers and solve for the needs listed above, we often see challenges with awareness, alignment, communication, targeting, and more. Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. Let’s break it down.

International 80

International Internal Meeting Leadership 80

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

MARCH 26, 2021

Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity. Public relations and communications is one piece of DE&I that should be working alongside research and development teams, human resource teams and customer service teams to improve experiences and messages.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

5W PR

OCTOBER 10, 2024

Strengthening ties with the community attracts customers who share these values.  Thought Leadership Positioning a brand as an industry leader helps differentiate it from competitors and attract customers seeking expertise and innovation. Establishing thought leadership builds credibility and attracts media attention. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. CISOs turn to comms pros for comms help.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

MARCH 15, 2022

A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. They have a couple of hundred international customers already.

Tools 165

Tools Media Software Analysis 165

PRSay

NOVEMBER 16, 2016

The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority. The path ahead is bright and exciting.

Privacy 60

Privacy Mobile Ethics Conference 60

Landis PR

JANUARY 5, 2023

Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. Align internal and external communications. Public trust is perhaps your business’s most valuable commodity. Again, see Twitter for how not to do it.).

Communications 52

Communications Airlines International Internal 52

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

PRSay

MAY 18, 2016

During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. I wouldn’t have occurred to me to mentioned Edward Bernays as a “thought leader” but what is thought leadership without history? Should companies hire public relations people internally?

Interviews 113

Interviews Publicity Technology Social Media 113

Beyond PR

JANUARY 16, 2018

Communications teams will also be able to easily access charts and easy-to-share dashboards to visualize social data in the way that matters most to their brand and internal audiences. With the ability to filter this data by any number of custom categories, PR pros are finally able to find the meaning behind the numbers.

Data 70

Data Retail How To Sports 70

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics.

Social Media 60

Social Media Media Twitter Insurance 60

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Better to not know than to expose failure.

Data 60

Data Marketing System Google 60

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology International Internal 52

Contently - Strategy

MARCH 22, 2024

The best way to draw traffic (hello, potential customers!) is to demonstrate your business services and leadership using quality content. With that information, you can create your own valuable content using interviews, research, and original thought leadership. Add internal content links and remove or update old content.

SEO 52

SEO How To Engineering Mobile 52

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Has your management or leadership team had to get involved? Who is monitoring those?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Beyond PR

OCTOBER 25, 2017

In addition, comms professionals are now able to deliver a single, dynamic report for any internal and external stakeholders to customize in the way that fits their needs, eliminating the hassle of creating multiple versions of the same dashboard. That’s how easy we make earned media reporting. About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. It’s all about customer service. Ask the right questions.listen.and engage your customers. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level.

Sports 60

Sports International Internal Enterprise 60

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

OCTOBER 2, 2014

Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers. Rather than organizing playlists by your company’s internal structure or business units (a common practice in the 100 YouTube channels we evaluated), organize your videos by audience target and consumer interest or benefit.

YouTube 54

YouTube Video Web SEO 54

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. This is will be my third IMEX conference.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. The half- and full-day workshops can be customized to fit your organization’s size, goals and budget. Invite a group of internal stakeholders (e.g. Here’s how it works: Pre-event. Select a SMART goal.

Strategy 40

Strategy Marketing International Internal 40

PR 20/20

JULY 31, 2018

We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. If you tell leadership that you want to double your team because you want to go from a catalog-based program to a content-based program, it can be a costly outlay before seeing results. It really can help to make the case internally.

Marketing 42

Marketing Leadership Engineering Education 42