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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. This plan brings vision, intention and qualitative and quantitative measures to track our progress. Diversity remains a challenge and a top priority.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Closed captions are ideal for use in accessibility measures. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Accessibility is fundamental to customer satisfaction and retention. There are two types of captions: open and closed.

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A Quick Guide to Social Chat Channels for Businesses

Cision

When Facebook made its Messenger app autonomous from the parent app on mobile, many people questioned the wisdom behind such a tactic. Google Hangouts and Skype are more or less extensions of traditional customer service. Get started by downloading The 9-Step Guide to Measuring Social ROI. Facebook Messenger.

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Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Team Story.

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Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. This period corresponded with the rise of mobile networks and devices.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.