Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

MAY 16, 2017

Many accept pitches, and use their networks as means of raising their profile, showcasing their wares and creating business. They’re engaging directly with internal and external stakeholders. This is arguably the most powerful form of media for both internal and external communications. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

AUGUST 2, 2016

Look internally. Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. If your internal audience isn’t interested in the content you create, how can you expect your external audience to be?

Internal 120

Internal International Customer Service Pitching 120

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings.

Exercises 198

Exercises Google Writing Blogging 198

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team.

Company 136

Company Interviews Reputation Privacy 136

Buzzstream

DECEMBER 9, 2024

Buckle up for a great conversation about pitching and earning coverage with Source of Sources. Stay Relevant and Respect the Platforms Rules The number one rule seems to be to avoid irrelevant pitches. Journalists report off-topic pitches all the time. Focus on Brevity Keep pitches short: three paragraphs maximum.

How To 62

How To Pitching SEO Small Business 62

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 161

Company Tools Technology Software 161

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 72

Internal International Data Media 72

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. You are known for your best-selling book on customer service, “Zombie Loyalists.”

Social Media 60

Social Media Customer Service Hotels Marketing 60

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at.

Data 120

Data Tools Google Examples 120

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Experienced pros have developed and pitched countless stories in their careers. PR encompasses all forms of business communication. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PRSay

MAY 18, 2016

Communication professionals who choose not to incorporate data into their efforts are willingly giving up the opportunity to understand their audience’s needs, discover new and interesting angles to pitch reporters and prove PR’s true value on the bottom line. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Report 106

Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. This supports the common digital PR practice of getting links to a page and then passing that link value internally via an internal link to a product or service page. More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Sword and the Script

MARCH 15, 2022

They’ll know their costs for media monitoring upfront and can put that in their pitch. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. They have a couple of hundred international customers already. but it’s not new.

Tools 165

Tools Media Software Analysis 165

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 213

Marketing Content Marketing Data Social Media 213

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Then you'll create content that isn't all about pitching or landing the sale.”. My own experiences echo these findings. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them). I first came across the folks at Traackr.

System 98

System Twitter Facebook Examples 98

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. Make sure your team is well versed on providing not only the best PR, but excellent customer service. In retail it’s long been know that “the customer is always right.”

Agency 50

Agency Customer Service Analytics Retail 50

Bad Pitch Blog

JULY 14, 2009

When that’s all done, take a quiet moment to consider language: Whether your company is dedicated to inventing new technology, developing new drugs, or saving the oceans of the world, chances are that you have an internal lexicon that might—or might not—be understood outside your walls. make sense to your audiences. Good luck with that.

Training 46

Training Groups Customer Service Television 46

Sword and the Script

DECEMBER 3, 2019

However, if you are looking for reporters to pitch on Instagram, good luck with that. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 105

Data Enterprise Survey Instagram 105

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Should companies hire public relations people internally? There are pros and cons to hiring public relations (PR) professionals internally. Not a bad breakdown.

Interviews 113

Interviews Publicity Technology Social Media 113

Beyond PR

MARCH 9, 2016

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. Pitch the value prop. Selling makes you a better marketer. The First Step Is Acceptance.

Marketing 75

Marketing Meeting Resources Energy 75

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. But also, it’ll likely damage our relationships with journalists, who’ll become frustrated at being pitched comments for stories they can’t run.

Media 74

Media Viral Video Newspapers 74

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Of course, I would be remiss not to mention the Cision tools as a part of your technology assessment.

Resources 120

Resources Measurement Technology Examples 120

Buzzstream

AUGUST 28, 2024

Besides, the customer service team is very receptive to feedback and usually aims to improve on issues pretty quickly.” Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. There are some UX niggles that are still causing some mild frustration, but these are minimal.

Media 62

Media Reddit Digital PR Tools 62

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. On daily, weekly or certainly monthly basis, the communications shop is plugged into: Internal, executive and customer communications.

Survey 60

Survey Social Media Corporate Media 60

Contently - Strategy

JULY 9, 2024

Marketers can use either external data, internal data, or both to understand customer interests and design data-driven content strategies that cater to them. The Pitch function allows your crowd of content creators to suggest content ideas based on their research and insights.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Though I tend to “binge listen” on road trips, here are seven I listen to consistently.

Tools 60

Tools Pinterest Marketing Media 60

Bad Pitch Blog

MAY 3, 2009

Besides, most of the big guys are too in love with their own business models—and often treat customer service like an oxymoron. They go on and on about pitching shortcuts and what a certain journalist wants from a PR person, and every now and then run a “tip sheet” about Twitter or something we’ve already mused on.

Advertising 41

Advertising Advertising Fashion Creativity 41

Buzzstream

JULY 10, 2024

It’s the pitching. It’s the content that’s being pitched out. So it could be content-led pitching and the expert quote, like contentless or whatever. In that case, I guess the question is, you know, a lot of this is defined at the idea stage or designed at the pitch stage. And my take here is that.

Digital PR 98

Digital PR SEO Google Travel 98

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Writing 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40