Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Reports and occasional videos of angry Keurig owners smashing their appliances appeared on Twitter, and #boycottkeurig swiftly rose to the top of Twitter trending topics. It pays to overprepare for the public and internal response after any move that may seem controversial. What’s a brand to do?

Brand 136

Brand Branding Advertising Advertising 136

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Twitter (@twitter) September 8, 2016. pic.twitter.com/VEU92V5Gqj. Google Hangouts / Skype. Other options.

Skype 120

Skype Facebook Customer Service Google 120

Waxing UnLyrical

JUNE 15, 2011

On Twitter especially, a new term has arisen called “humanizing a brand.” Someone you employ to humanize your brand on Twitter should represent the brand, personify the brand, and embody the brand. Fast Company recently showcased the top 5 trust agents on Twitter. However, when it comes to branding, the opposite may be true.

Brand 86

Brand Branding Customer Service Twitter 86

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

APRIL 6, 2017

Who are your top five people to follow on Twitter and why? As a frequent international keynote speaker and workshop presenter, Peter has spoken at SXSW , Affiliate Summit , BlogWorld , TBEX , PRSA , CES , PMA and the DMA , among others. They Can Kill You But They Can’t Eat You, Dawn Steele. Words With Friends.

Customer Service 97

Customer Service Hotels Banking Social Media 97

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Twitter handle. Twitter bio. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 161

Company Tools Technology Software 161

Communications Conversations

OCTOBER 4, 2018

At the same time, engagement levels are plummeting on Facebook, down by 50% since 2017, according to some reports: We know engagement levels are down (for brands) on Twitter, too (and have been for years). How to I better automate customer service via social media? What about Instagram, you say?

Trends 109

Trends Marketing Instagram Social Media 109

Melissa Agnes

FEBRUARY 16, 2016

Twitter, Facebook, an investor or internal website, etc.)? This involves monitoring everything from discussions, questions and inquiries on social media, your customer service lines, emails, the media, Google, etc. Which channels do you engage your stakeholders on regularly (e.g.: Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

Cision

MAY 6, 2015

And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. Marketing is responsible for X, Customer Service for Y, PR for Z.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. Actually, I didn’t come across them so much as they introduced themselves to me via Twitter and email, and asked to see if we could meet up since they’d be in town. You can also include Twitter hashtags, and prioritize keywords.

System 98

System Twitter Facebook Examples 98

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Here’s why: I’m not asking you to spend an hour on Twitter today. Who says the CEO can’t also handle customer service? He’s traveling.

Twitter 60

Twitter Customer Service Interviews Employee 60

Sword and the Script

DECEMBER 3, 2019

In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”. Surveys of reporters show they all favor Twitter by a very wide margin. Twitter understands the importance of standing out from the crowd.

Data 105

Data Enterprise Survey Instagram 105

The Resolution Blog

APRIL 26, 2019

We work with a charity that helps us place interns, and one of the interns we had said afterwards that we were the most diverse agency they’d worked with. We also do a lot of intern programs which are mostly about attracting young cool talent. If you can do beautiful photography?—?and

Agency 120

Agency Pitching Energy Creativity 120

Axia PR

AUGUST 17, 2018

It’s evolving and continues to build beyond just marketing or the customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally. Shared media includes publishing to social sites, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.

Pinterest 48

Pinterest Media Customer Service Instagram 48

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. They have a couple of hundred international customers already. All the searches are real-time. Workspaces.

Tools 165

Tools Media Software Analysis 165

Critical Mention

APRIL 6, 2017

You are known for your best-selling book on customer service, “Zombie Loyalists.” Have you had any particularly memorable (good and bad) customer service experiences? Over your international travels, which countries impressed you with their customer service and why?

Social Media 60

Social Media Customer Service Hotels Marketing 60

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. .

Media 108

Media Radio Television Engineering 108

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations.

Community 88

Community Publicity Web Social Media 88

Landis PR

JANUARY 5, 2023

Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas. Align internal and external communications. Again, see Twitter for how not to do it.). Public trust is perhaps your business’s most valuable commodity.

Communications 52

Communications Airlines International Internal 52

Burrelles Fresh Ideas

MAY 14, 2024

Thanks to some of the popular social media platforms like TikTok, Instagram, X (formerly Twitter), and others, the practice of social media accessibility is no longer a nice-to-have practice but a necessity for every business and individual. Accessibility is fundamental to customer satisfaction and retention. billion each year.

Social Media 93

Social Media Media Video SEO 93

Cision

NOVEMBER 16, 2015

Twitter is is another example where the advertising product and the user product will most likely change in the next few months. There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers.

Resources 120

Resources Measurement Technology Examples 120

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. You see, it’s actually pretty tough to find Fortune 500 CEOs who are active on Twitter these days (I know, surprise surprise, right?). In my opinion, he is one of the more open, authentic and genuinely engaging CEOs using Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

NOVEMBER 24, 2010

Leroy Stick , the guy behind the infamous fake BP Twitter account , drove this home. Bryce Keane is an international communication professional who’s worked in both the EMEA and Asia-Pacific regions. Reach him on LinkedIn or Twitter. This post was mentioned on Twitter by Bryce Keane, BP Social Media. pts Settings.

Travel 87

Travel Case Study Creativity Advertising 87

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Using Cision’s URL tracking, the retailer might notice that content posted directly from the Miami Dolphin’s Twitter handle performed better than coverage from popular sports networks. About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public. Not a bad breakdown.

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. Customer Service.

Customer Service 40

Customer Service Employee Internal International 40

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Suggested Hashtags.

Facebook 0

Facebook Mobile Analytics Advertising 0

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Twitter. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Let’s Connect!

Small Business 52

Small Business Social Media Radio Media 52

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. It really depends on the company and where their communications sit in relation to their customer service as opposed to the social and marketing side of things. Would you say that’s true?

Technology 120

Technology Analysis Data Tools 120