Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 193

Marketing Content Marketing Data Social Media 193

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. This period corresponded with the rise of mobile networks and devices.

Government 103

Government Education Print Ethics 103

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). More Configurable Facebook Pages (Especially for Mobile). Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

MARCH 15, 2022

This is an important point, because you want to be able to measure and compare results over time. It’s mobile-friendly too. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. You can add, remove or edit and re-order the sources.

Tools 160

Tools Media Software Analysis 160

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. IBM announced a partnership with Macy’s to leverage IBM Watson for an AI driven mobile personal shopping experience.

Data 60

Data Marketing System Google 60

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Mobile Marketing Made Easy. 13) Mike Stelzner. Social Media Marketing Podcast. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service.

Trends 60

Trends Media Report Technology 60

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Of course, Hahn couldn’t have foretold how 21st century retail would be a global phenomenon, dominated by international brands, with purchasing largely through credit cards and virtual payments (very little cash based spending), and the online marketplace accessed increasingly via clicks on our smartphones and other mobile devices.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

SEPTEMBER 27, 2010

Perhaps when I suggested that all AT&T mobile plans would now include free antidepressants & rage therapy kits. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. I imagine thats a tough battle for them to fight internally.

Wireless 74

Wireless Twitter Writing Measurement 74