Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 149

Company Tools Technology Software 149

Barokas

FEBRUARY 5, 2019

The first is the obvious resource strain. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. They are a great resource. Though content typically falls to the marketing team, it is useful across HR, investor relations, customer service and more.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Should companies hire public relations people internally? There are pros and cons to hiring public relations (PR) professionals internally. Not a bad breakdown.

Interviews 100

Interviews Publicity Technology Social Media 100

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training. Here’s a resourceful flow chart that will help you with this.

Social Media 239

Social Media Crisis Training Media 239

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

How To 52

How To Content Marketing Analysis eBook 52

Contently - Strategy

MARCH 22, 2024

Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

SEO 52

SEO How To Engineering Mobile 52

Contently - Strategy

APRIL 1, 2024

Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world. Are they seeking customers, or do the customers find them (hunting vs. gathering)? And frankly, it’ll reflect poorly with your customers.

SEO 52

SEO Engineering Writing How To 52

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. They have the resources – like money and expertise that they can call upon.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry’s sixth book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky gives small business owners the key resources to be successful. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Buzzstream

AUGUST 28, 2024

Besides, the customer service team is very receptive to feedback and usually aims to improve on issues pretty quickly.” which you can see below: “It’s an invaluable resource for quickly onboarding new hires onto the platform.” There are some UX niggles that are still causing some mild frustration, but these are minimal.

Media 62

Media Reddit Digital PR Tools 62

Cision

MAY 6, 2015

She is the Co-Chair of the North American chapter of AMEC (International Association for the Measurement and Evaluation of Communication) and Vice President at BurrellesLuce and one of the prominent voices in PR measurement. Marketing is responsible for X, Customer Service for Y, PR for Z. Google Analytics / Tag Manager.

Engineering 120

Engineering How To Measurement Analytics 120

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

JUNE 15, 2011

As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice.

Brand 78

Brand Branding Customer Service Twitter 78

Contently - Strategy

NOVEMBER 29, 2023

This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure. Interlinked Content: The pillar content and cluster content are interlinked, creating a structured content silo.

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this. Read All About It!

Social Media 58

Social Media Customer Service Media Tourism 58

Beyond PR

MARCH 9, 2016

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. As your sellers become more familiar with you, you can prove yourself a trustworthy confidant and credible resource.

Marketing 75

Marketing Meeting Resources Energy 75

prTini

JANUARY 15, 2016

How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? This works especially well for startups and smaller businesses who don’t have resources to hire people with a lot of experience, but also can’t afford to totally outsource all their social media.

Community 28

Community Agency Internal International 28

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

JULY 22, 2019

Doing this on a regular basis on video content that turns out to be a deepfake means we’re investing resources in opportunities that won’t lead to coverage, especially if journalists do follow best practice and spike the story.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1. Freberg has presented at several U.S.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. Every ounce of time, energy and human resources was needed, but the end result was creating memories for a lifetime for tens of thousands of fans. It’s all about customer service. There was a public outcry.

Sports 60

Sports Internal International Enterprise 60

5W PR

APRIL 9, 2024

This team should include representatives from various departments such as PR, legal, engineering, and customer service. Include protocols for data recovery, security updates, service restoration, and other corrective measures required depending on the situation. Communication strategy Set out foolproof communication procedures.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Partnering with customer service, they introduce “where did you hear about us?” That’s the brilliance of Burke’s first insight about organizational responsibilities.

Measurement 40

Measurement How To Analytics Customer Service 40

Prohibition

JANUARY 7, 2022

Customers and employees alike may be killed or stranded by floodwaters, hurricane winds, or earthquakes. Businesses may face serious financial loss due to physical property damage, forced production downtime, a shortage of skilled resources, liability claims and other unexpected costs. Do they have the resources needed?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” “Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.”. Powered by PR 20/20 (that’s us!),

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to every customer service interaction. That is a risk. It’s not a plan.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them). I first came across the folks at Traackr.

System 90

System Twitter Facebook Examples 90

Waxing UnLyrical

NOVEMBER 22, 2010

But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Lindy : Exactly.

Community 82

Community Publicity Web Social Media 82

Cision

DECEMBER 27, 2017

In it, she and her colleagues described the results of four empirical studies, which found that “underdog biographies” (in which firms highlight their humble origins, lack of resources, and struggle against the odds) increased purchases and brand loyalty. How can limited market share be an asset here?

Marketing 180

Marketing Skype Customer Service Brand 180