Remove Customer Service Remove International Remove Viral
article thumbnail

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. With a robust social listening tool, you can create compelling reports in minutes that will speak volumes to senior internal stakeholders.

Strategy 370
article thumbnail

Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. These sessions help team members internalize their roles while identifying gaps in your response plan.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. Better yet, that awareness led to revenue.

article thumbnail

International Digital PR Tips for Success with Hana Montgomery

Buzzstream

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

article thumbnail

How to write a holding statement for every PR crisis scenario [+ free template]

Presspage

This leaves plenty of time for journalists to pick up the story, seeing as more than a quarter of crises are covered by international media within an hour, while two-thirds reach outlets worldwide within the first 24 hours. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage.

Crisis 78
article thumbnail

How to write a holding statement for every PR crisis scenario [+ free template]

Presspage

This leaves plenty of time for journalists to pick up the story, seeing as more than a quarter of crises are covered by international media within an hour, while two-thirds reach outlets worldwide within the first 24 hours. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage.

Crisis 78