Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Or, WeChat, which lets customers make and send payments. Last but not least, marketing communications has become more measurable.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! These fine folk did: Jan.

Social Media 58

Social Media Customer Service Media Tourism 58

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. We can use it to measure and evaluate our success. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. As of this post, it has reclaimed $134B in lost market value. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

The Hoyt Organization

SEPTEMBER 10, 2024

While at it, speak the customer’s language. Measuring Impact: How Effective Storytelling Drives Business Results The essence, really, is not just to appeal to an audience, but to actually drive bottom-line business outcomes. The real gems of insight often come from your customers.

Financial 102

Financial Real Estate Brand Branding 102

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Rock the Status Quo

JANUARY 22, 2015

As with any survey-style of research, answers are also skewed based on who was interviewed and their personal perspective, even timing when they took the survey based on what influenced them that specific day. It measures and indicates activity, not influence. It also fosters a lack of trust and customer service issues.

Agency 100

Agency Survey Customer Service Engineering 100

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. What was interesting to me, was that, as Andre and I DM’d to set up this “interview,&# my attitude towards him changed. Completely.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

NOVEMBER 22, 2010

better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Get Shareaholic test Filed under Interviews , Social Media | Tags: community building , lindy dreyer , maddie grant , open community , socialfish | Comments (2) Site settings comment help? Regardless, thanks for visiting!

Community 88

Community Publicity Web Social Media 88

Waxing UnLyrical

SEPTEMBER 27, 2010

– complete interview with ATTFPR. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Mark as read Approve comment Outstanding interview Shonali! Apparently he’s a taxidermist. So I give you the first-ever – EVAH!

Wireless 81

Wireless Twitter Writing Measurement 81

The Resolution Blog

MAY 7, 2019

This could really solve some of the measurement issues that PR has had over the years. It feels like machine learning might be something you’d use to measure results over a long period of time rather than a short campaign, right? The important thing is to think about how you can get the customer what they want. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? I get that these guys focus on reaching out directly to a brand’s consumers , rather than focusing solely on a medium, as many forms of traditional PR, advertising or marketing do. How do they make it happen? This is where it gets interesting. How and where can your consumer touch your brand?

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. I tested it almost immediately and after a couple of missteps – I had a pop-up blocker that I needed to disable – it worked perfectly. So don’t do that.

Tools 105

Tools Google Twitter Facebook 105

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Perform surveys, polls, interviews, and other activities to gather opinions. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. There are two types of captions: open and closed.

Social Media 93

Social Media Media Video SEO 93

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR is a social science.

Government 103

Government Education Print Ethics 103

PR in High Definition

AUGUST 27, 2019

If it’s an unhappy customer, then should you pass it on to customer services? If it’s a sensitive topic, try to push for written comment over an interview because this enables you to have more say over what exactly is communicated to the press and public. Similarly, is this something that has been a problem in the past?

Crisis 72

Crisis How To Newspapers Reputation 72

Contently - Strategy

NOVEMBER 29, 2023

Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. Here’s a deeper dive into what a content framework includes: Defining Goals and KPIs: Setting clear, measurable objectives is pivotal.

How To 52

How To SEO Content Marketing Engineering 52

Newsfile

OCTOBER 24, 2023

How to Avoid Non-Transparent or Misleading Communication Mistakes Create clear, accurate and forthright messaging Respond to a crisis in a timely and transparent manner, admit wrongdoings, communicate steps taken to correct problems and take further preventative measures Consistently communicate to all stakeholders Train company spokespeople and leaders (..)

Communications 52

Communications How To Corporate Training 52

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. We leave inspired by ideas that are measurable, attainable, and above all, actionable. >> .” — Paul Roetzer, The Marketing Performance Blueprint. Select a SMART goal.

Strategy 40

Strategy Marketing International Internal 40

Prohibition

AUGUST 4, 2021

Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. No longer can brands provide a steady, reliable comfort from generation to generation, focusing on product quality and customer service.

Reputation 62

Reputation Company Engineering Banking 62

Contently - Strategy

APRIL 1, 2024

Are they seeking customers, or do the customers find them (hunting vs. gathering)? What problems are customers looking for your company to solve — and can your organization solve them? CUSTOMER SERVICE Seek out internal reports or insights about the most common complaints or issues customers have with your product or service.

SEO 52

SEO Engineering Writing How To 52

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

NOVEMBER 13, 2018

What you think works about your company is practically irrelevant – the only thing that matters is what your customers like and want. For example, if you think your strength is great customer service but the public loves you for your amazing products, focusing on great customer service may not lead to more sales.

Customer Service 40

Customer Service Web Energy Facebook 40

Prohibition

DECEMBER 17, 2021

The designated company spokesperson in charge of responding to a crisis though your choice should not be based simply on the communications professional who spends the most time at headquarters or prides themselves on being able to talk for hours about your operations, products or services. Media policies/procedures. How can a PR agency help?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. And then there is USAA. Connect with Tina McCorkindale on LinkedIn and Twitter.

Conference 40

Conference Meeting Case Study Film 40

Buzzstream

DECEMBER 11, 2024

And he wanted to interview other engineers and that sort of thing, but didn’t really have any sight into the customers who would ultimately be buying the product that all this was going into. The traditional PR team is doing the sales team and the customer service team are doing.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Prowly

FEBRUARY 21, 2025

START MEASURING THE RIGHT KPIS How to do a successful brand audit, step by step How does one conduct a brand audit in the first place? This can be achieved through several methods: Employee surveys and interviews : Use these to gauge whether your internal mission and values are aligned with the brand image you're portraying externally.

Brand 104

Brand Branding How To Analysis 104

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Learn their approach to strategy, operations, measurement, staffing and more. 13) Mike Stelzner. Social Media Marketing Podcast. Find show notes at [link].

Social Media 120

Social Media Marketing Pinterest Media 120