Onclusive

JUNE 1, 2023

Because social listening tools harness the power of AI to do all the heavy lifting for you, gone are the days of trawling Google and Twitter to find out what you need to jump on and ‘newsjack’ before it’s too late; social listening technology gives you everything you need to stay ahead of the game at the touch of a button.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

JANUARY 29, 2025

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. These developments suggest a future where AI is a regular part of everyday life, from customer service to companionship and household assistance.

Technology 78

Technology Healthcare Television Customer Service 78

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. Some will be service pieces that offer tips or tools. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Whether it’s providing a recommendation or validating expectations, nothing fuels word-of-mouth better; happy customers bring friends.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Action 4: Promote Thought Leadership.

Technology 78

Technology Interviews Reputation Crisis 78

Melissa Agnes

FEBRUARY 16, 2016

Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. However, on the other hand, technology does provide us with unprecedented opportunities for reaching your stakeholders directly in their pockets when communication matters most.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Emerging targeting technologies. At a certain point, most small businesses outgrow their first forays into public relations.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

MARCH 28, 2016

The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Leadership needs to understand how content leads,” says Carlos Abler. Finally, marketing wraps everything together with its vision and production plan for getting content out.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a

Community 102

Community Communications Case Study Customer Service 102

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. Second, the platform is built on modern technology.

Tools 165

Tools Media Software Analysis 165

5W PR

OCTOBER 10, 2024

Strengthening ties with the community attracts customers who share these values.  Thought Leadership Positioning a brand as an industry leader helps differentiate it from competitors and attract customers seeking expertise and innovation. Establishing thought leadership builds credibility and attracts media attention. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Waxing UnLyrical

MARCH 7, 2013

Whether answering quick project direction questions , putting out fires of uncooperative technology when an assignment is due, or chasing down newspaper leadership to make sure deadlines are met, I’m certain some of my older colleagues would writhe with discomfort at how available I am to my students.

Education 97

Education Social Media Media Newspapers 97

Sword and the Script

JULY 11, 2017

Classic marketing has four Ps – product, price, promotion and place – but in B2B technology, the management of a product has been all but divested from marketing. Thought Leadership Actually Requires Thought and Leadership. For those holding the top leadership billets, that could have been 20, 30, even 40 years ago.

Marketing 75

Marketing Leadership B2B Survey 75

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Technology will give media professionals easier ways to connect, but smart decision-making may be all we need to survive a recession — or to succeed in a continued pandemic rebound.

Trends 128

Trends Pitching Twitter Nonprofit 128

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

Communications 64

Communications YouTube Analytics Instagram 64

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority. The path ahead is bright and exciting.

Privacy 60

Privacy Mobile Ethics Conference 60

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 113

Interviews Publicity Technology Social Media 113

Cision

JANUARY 9, 2017

We have one in my hometown at the Cincinnati Public Library , but the benefit of this technology for most people is going to be publishing small batches on demand similar to the Lulu product. The only caveat to this is that there aren’t a lot of these machines out in the world. All-Inclusive.

Print 120

Print How To Local Customer Service 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Beyond PR

JANUARY 16, 2018

Other technology vendors often flaunt their ability to capture social amplification data, but in many cases, these are simply vanity metrics. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., About Jason Edelboim.

Data 70

Data Retail How To Sports 70

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Report 106

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology International Internal 52

Beyond PR

OCTOBER 25, 2017

We’ve got several other technology investments in the works, so stay tuned, and we look forward to your feedback. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., Edelboim has over 15 years of experience at the intersection of media and technology.

Communications 73

Communications Analytics Analysis Data 73

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. He wanted to try this new technology on for size. The LinkedIn Publisher tool complements Jack’s desire to share longer-form ideas around leadership, culture change and more.

Social Media 60

Social Media Media Twitter Insurance 60

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. It has been translated into Korean and German.

Small Business 52

Small Business Social Media Radio Media 52

wiredPRworks

OCTOBER 9, 2015

Track: Technology / Social Media. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. Track: Technology / Social Media. Track: Technology / Social Media. Monday October 12th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Beyond PR

SEPTEMBER 12, 2016

For instance, many companies with large customer bases struggle with quality customer service because there is simply too much volume. A brand management program can help monitor client interactions and find specific pain points in the current customer service process.

Measurement 40

Measurement Reputation Brand Branding 40

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. Q: How did you decide on the ideal marketing technology stack?

Marketing 42

Marketing Leadership Engineering Education 42

Waxing UnLyrical

MAY 8, 2015

And when thousands of miles separate you, I’m really grateful for the technology that allows me to stay close to my own momma. After Kirk’s terrific post on thought leadership day before yesterday, you would have been sorely let down, since mine would have been neither wise nor wide! I just had surgery last week!),

Skype 40

Skype Customer Service Travel Leadership 40

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. In concert with A/B message testing, Marketing helps customer service predict customer questions and develops materials to more quickly and easily resolve issues. Better to not know than to expose failure.

Data 60

Data Marketing System Google 60

PR 20/20

MAY 23, 2017

EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” Then August, a weekly subscriber-based email newsletter, is for you. a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53