Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Whether this is explicitly evident or not, we tend to make decisions and to work at a local level. Reassess your measurement. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Pauline Chow , a data scientist at Clique Inc., Reputation as a destination for inspiration. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

Rock the Status Quo

JULY 14, 2015

Who’s responsible for growing and managing customer reviews – is it PR? Customer service or sales? Happy customers have the power to bring you more business. In fact, 72% of consumers say that positive reviews make them trust a local business more. Are you giving them enough attention? Read more ).

Retail 100

Retail Customer Service Google Reputation 100

5W PR

OCTOBER 10, 2024

Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill. Organizing community events, supporting local charities, and participating in community initiatives demonstrate a commitment to making a positive impact.

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. Think Local. Don’t overlook local printing options when considering publishing long-form content.

Print 120

Print How To Local Customer Service 120

Contently - Strategy

OCTOBER 3, 2024

BrightLocal BrightLocal is a crucial tool for B2B marketers focusing on local SEO , offering a comprehensive suite tailored to enhance local search visibility. Its local SEO audit helps identify issues that could hinder your visibility, allowing for quick optimization to boost search rankings.

SEO 89

SEO Content Marketing B2B Tools 89

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat.

Education 150

Education Course Training Social Media 150

The Hoyt Organization

SEPTEMBER 10, 2024

While at it, speak the customer’s language. Measuring Impact: How Effective Storytelling Drives Business Results The essence, really, is not just to appeal to an audience, but to actually drive bottom-line business outcomes. Avoid unnecessary industry jargon or highly technical explanations.

Financial 102

Financial Real Estate Brand Branding 102

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To Comparison System 52

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 69

Social Media Media Skype Energy 69

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR in High Definition

AUGUST 27, 2019

If it’s an unhappy customer, then should you pass it on to customer services? Local teams: Giving a timely and considered reply can be tricky. In any crisis, it’s important to establish the facts: who is calling you and are they who they say they are? Similarly, is this something that has been a problem in the past?

Crisis 72

Crisis How To Newspapers Reputation 72

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? Suppose we discuss the local news sites in the US, for example.

Digital PR 98

Digital PR SEO Google Travel 98

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

NOVEMBER 13, 2018

What you think works about your company is practically irrelevant – the only thing that matters is what your customers like and want. For example, if you think your strength is great customer service but the public loves you for your amazing products, focusing on great customer service may not lead to more sales.

Customer Service 40

Customer Service Web Energy Facebook 40

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. This is why crisis communication is not only paramount for a business’s survival, but it is also necessary for retaining existing customers and making new ones. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

SEPTEMBER 19, 2017

serve up a localized CTA for those in your city). HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. The CRM also features a customized sales dashboard that you can update as opportunities move through the pipeline.

Marketing 40

Marketing Tools Report Data 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Targeting local and small businesses. Customer service and customer sentiment . Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity. Promotional social channels very quickly become hijacked by customers wanting to call out customer service woe.

Publicity 79

Publicity Community Pinterest Reputation 79

5W PR

MARCH 8, 2025

The digital bank uses Twitter to provide real-time customer service while sharing educational content about personal finance on Instagram. This multi-channel approach helped them grow to over 70 million customers across Latin America. Regular measurement and optimization help improve results over time.

Leadership 78

Leadership Company Strategy Marketing 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Community Data 164