Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

JUNE 9, 2015

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Align your brand’s PR strategy with long-term business objectives by following this five-step plan for modern PR measurement.

Measurement 120

Measurement Customer Service Data Education 120

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

FEBRUARY 23, 2016

Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.” The free tip sheet provides communication professionals the insights and tactics needed to track, measure and prove how important your social efforts are to your brand’s success. Measuring social’s impact is not a one-and-done deal. Bottom Line.

Measurement 120

Measurement Customer Service Meeting Data 120

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. When measuring brand visibility, it's essential to differentiate it from brand awareness. A Guide: How to Measure Brand Sentiment in PR?

Brand 104

Brand Branding How To Measurement 104

Prakkypedia

SEPTEMBER 13, 2020

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more.

Measurement 92

Measurement Customer Service Web Course 92

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. After all, good customer service is table stakes (or at least it should be). It’s the perfect combination of rapid response, informative content, genuine care, and a little humor thrown in for good measure.

Customer Service 60

Customer Service Social Media Media Infographics 60

5W PR

NOVEMBER 29, 2024

However, the challenge lies in balancing cost-cutting measures with delivering a satisfying customer experience. Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market.

Airlines 78

Airlines Marketing Travel Policies 78

5W PR

NOVEMBER 27, 2024

Prioritizing Customer Experience Exceptional customer service is paramount for attracting and retaining visitors. Train the staff to provide personalized service and go the extra mile to exceed expectations. This not only benefits the casino but also contributes to the overall vibrancy of the destination.

How To 78

How To Marketing Hotels Local 78

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Onclusive

APRIL 5, 2018

This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Choose team members who demonstrate good judgment and stay calm under pressure.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. You need to ensure alignment by providing measurable deliverables for all projects, and especially for ongoing ones. Client relations are not customer service. Savannah Whitman.

Customer Service 60

Customer Service Course Internal International 60

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Yup, that’s included twice on purpose.

Measurement 100

Measurement Analytics Google SEO 100

5W PR

FEBRUARY 17, 2025

This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. For example, after a data breach, a company might implement stricter security measures and conduct regular audits to prevent future incidents.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

MARCH 7, 2025

Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. These advances signal a clear shift toward data-driven marketing approaches that deliver more value to both businesses and customers.

Marketing 78

Marketing System Data Analytics 78

Onclusive

JUNE 29, 2018

He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Brand Branding 186

Cision

NOVEMBER 11, 2016

Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools.

Communications 253

Communications Data Local Survey 253

5W PR

FEBRUARY 27, 2025

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures.

Communications 78

Communications Education Consumer Guidelines 78

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Stuart Bruce

JUNE 24, 2014

Of course it is far more complex than that and if I’m recruiting a specialist role such as measurement, analytics and evaluation then I might look at a social media specialist. Working together they can begin to re-imagine businesses and organisations as more social entities without the rigid silo structures that currently exist.

Social Media 158

Social Media Media Training Media Training 158

Prowly

APRIL 10, 2025

Outcome: Customers were able to return these too-revealing pants. And in the end, the company implemented better quality control measures and recovered from the crisis. P.S. You can read a comparison of sentiment measurement tools and pick the one that's just right from this guide.

Social Media 104

Social Media Reputation How To Media 104

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 179

Media Relations Media Print Software 179

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. It is driving accountability and improving customer service.

Publicity 122

Publicity Marketing Healthcare Television 122

5W PR

APRIL 5, 2025

A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times. Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 138

B2B Survey Marketing Measurement 138

Presspage

DECEMBER 20, 2024

Think about who needs to be involvedwhether its customer service, marketing or leadershipand communicate their roles clearly. Continuing with the previous example, after agreeing on your customer-focused position, you decide to acknowledge the delay openly.

Reputation 78

Reputation Crisis Trends Customer Service 78

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195