Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. It is driving accountability and improving customer service.

Publicity 122

Publicity Marketing Healthcare Television 122

Rock the Status Quo

JANUARY 13, 2015

Think of it as a customer service platform first, and a marketing platform last. I’ve found a four-step approach works extremely well for social media: Strategy, Goals, Activity, Measurement, Tweaks. (In Once strategy has been determined, your goals are specific MEASURABLE activities to help you accomplish your strategy.

Social Media 100

Social Media Media Facebook Pinterest 100

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. What’s noticeable about this chart is the wide chasm between the Big Four (FB, Tw, IG, LI) and the other niche networks (Pinterest, Snapchat, TikTok, etc.). This chart wreaks of this.

Report 76

Report Analysis Video Instagram 76

Engage PR

JANUARY 6, 2018

Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent.

Social Media 60

Social Media Strategy Media Survey 60

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. Pinterest ( @Pinterest ): No articles, all images. When we need a break ….

Blogging 52

Blogging Marketing Pinterest SEO 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 87

Social Media Media Mobile SEO 87

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72