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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

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Your 5-Step Plan to Modern PR Measurement

Cision

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Align your brand’s PR strategy with long-term business objectives by following this five-step plan for modern PR measurement.

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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools. But I’d also seriously travel!

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3 Ways to Contribute to Your Brand’s Social Strategy

Cision

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Ask for quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy.

Strategy 120
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3 Reasons Why Your Social Strategy Is Failing

Cision

With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads. Get our free social media strategy white paper today! Missing Metrics. What is your brand doing to calculate and prove ROI from social?

Strategy 120
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6 Ways to Connect With Consumers Using Periscope

Cision

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Click here for our free white paper today! Promotion Made Easy.

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#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Learn how with Cision’s free white paper! Pauline Chow , a data scientist at Clique Inc., Track competitors.

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