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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #2: Pinterest. 1 in 2 millennials use Pinterest every day. Why Pinterest? First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Second, Pinterest definitely influences purchase decisions. Finally, Pinterest drives traffic.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. This second group includes networks like Twitter, YouTube, Instagram and Pinterest. Get the LiSTEN e-book today!

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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Is your organization looking to gain more female customers? Pinterest would be a useful platform.

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Why are many social media marketers still working from the 2015 playbook?

Communications Conversations

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.

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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

Google Lens and Pinterest Lens show the potential of this technology. #11 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community. 11 There is no line.

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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

Leverage social media platforms like TikTok, Instagram, and Pinterest to share visually compelling content that resonates with the audience and encourages them to engage with the brand. UGC adds authenticity to a brand and allows potential customers to see real people enjoying the apparel. This strategy attracts attention.

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What is shared media?

Axia PR

It’s evolving and continues to build beyond just marketing or the customer service teams using it. Shared media includes publishing to social sites, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. Organizations have begun to use it as their main source of communications internally and externally.