Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

APRIL 10, 2017

Today’s media professionals get an average of 38,000 emails a year, and in Cision’s 2017 State of the Media report we found that 72 percent of journalists said that PR professionals need improve on tailoring pitches to align with journalists’ beat, while 82 percent said PR professionals need to do better understand their media outlet.

Brand 223

Brand Branding Pitching Conference 223

Cision

MAY 16, 2016

One way to keep your positive sentiment higher than your competitors is to take note of customer complaints. Correct negative experiences publicly to demonstrate your superior customer service, turn a hater into a brand advocate and prove to observers that you don’t let negative situations go ignored.

Measurement 159

Measurement Brand Branding Pitching 159

Prowly

DECEMBER 4, 2024

You need those strategic insights ASAP to create timely pitches, plan relevant and targeted campaigns, track your progress, and report successes to stakeholders. Found any specific customer frustrations or pain points? Address them in your press release or pitch. And in monitoring the media, timing is essential.

Data 104

Data Media Product Launch Analysis 104

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

Customer Service 106

Customer Service Publicity Film Measurement 106

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 156

Software Pitching System Analytics 156

ImPRessions - Crenshaw Communications

JUNE 23, 2016

I have a theory that every product is a perfect solution to some customer out there. What really makes a difference is customer service, and that includes the vendor’s knowledge about the customer’s business and industry. My readers have said in survey after survey that they don’t want a product pitch; they want insights.

Financial 136

Financial Pitching Survey Customer Service 136

Cision

NOVEMBER 11, 2016

Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. Of course, all the images in the world will only get noticed if your pitches are strong. The best pitches leverage seasonal time periods that media always cover or jump on a hot news story to which your product has relevance.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Make the pitch short and authoritative.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

How To 176

How To Media Guidelines Pitching 176

Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week.

Trends 128

Trends Pitching Twitter Nonprofit 128

Bad Pitch Blog

DECEMBER 28, 2011

But is this a public relations mistake or is this a customer service mistake? Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller." So the question becomes: is Customer Service and PR the same thing? I''m dead serious.

Customer Service 69

Customer Service Wikipedia Marketing Pitching 69

Agility PR Solutions

JANUARY 28, 2021

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. or jump on their website and hear identical sales pitches […].

Banking 91

Banking Brand Branding Customer Service 91

Stephen Waddington

MAY 16, 2017

Many accept pitches, and use their networks as means of raising their profile, showcasing their wares and creating business. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Influencer relations. This is my motivation for blogging but it doesn’t suit everyone.

Publicity 119

Publicity Customer Service Community Internal 119

Waxing UnLyrical

FEBRUARY 14, 2013

Ditto for any PR efforts piggybacking on the day, regardless of how bad they are (what, exactly, about WUL says “pitch me for politically-themed dating sites” I really don’t know)… if you’re just getting to them today, you’re really, really late.

Customer Service 103

Customer Service LinkedIn Social Media Google 103

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. c) What makes a great pitch?

Media Relations 178

Media Relations Media Print Software 178

Shift Communications

NOVEMBER 25, 2014

Open up your CRM and find the 10 customers who are most like the customers you want to have. Maybe they’re absolutely amazing whenever they call into customer service. Whatever constitutes your idea of “best customer”, gather up a list of 10 of them. Maybe they give back as much as they buy.

How To 147

How To Advertising Advertising Customer Service 147

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Your target audience mention volume helps determine how well you’ve been reaching out and pitching the media outlets and influencers on your media list. Want more suggested PR measurement factors? Get our free tip sheet!

Brand 120

Brand Branding Software Nonprofit 120

Bad Pitch Blog

NOVEMBER 8, 2009

Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future. Media Relations = Customer Service If anyone you are pitching ask to be removed from your list?

Pitching 60

Pitching Agency Customer Service Software 60

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. Practicing diligent social listening is a key part of managing a brand’s reputation.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Now, choose 10 of these items you’d like to use for content.

Exercises 198

Exercises Google Writing Blogging 198

Cision

AUGUST 2, 2016

Your sales and customer service teams, as well as other key members of your organization, should be involved in your content distribution process. Before pitching your content to influencers and asking them to share it, be sure to build a rapport. Remember, these may not be influencers with the most followers.

Internal 120

Internal International Customer Service Pitching 120

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Triple hmmmmm.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

MAY 19, 2015

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. Voice of Customer.

Infographics 60

Infographics Customer Service Exercises Software 60

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Challenging, true, but very fun.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Buzzstream

DECEMBER 9, 2024

Buckle up for a great conversation about pitching and earning coverage with Source of Sources. Stay Relevant and Respect the Platforms Rules The number one rule seems to be to avoid irrelevant pitches. Journalists report off-topic pitches all the time. Focus on Brevity Keep pitches short: three paragraphs maximum.

How To 62

How To Pitching SEO Small Business 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry.

Case Study 136

Case Study B2B Conference Industry 136

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. These business relationships are powered by social media posts, which become engagement multipliers. React to news in real time.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

NOVEMBER 8, 2018

Case in point: Brands like Microsoft that use Reddit as a customer service channel. Brands pitching their products right in the feed. I say that because Reddit isn’t a marketing play the way most social networks can be. It’s a COMMUNITY play. More than 17M recommendations. 90% of U.S. Why Nextdoor?

Social Media 121

Social Media Reddit Pinterest Communications 121

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 95

Pitching Media System Tools 95

Communications Conversations

SEPTEMBER 12, 2017

It’s been used in countless agency pitches. Now, say what you will about Twitter (and people have said a lot lately ), but for brands, it’s generally regarded as a great customer service tool–and, as a result, ideal place to hold “conversations.” “Join the conversation.” And, as of Sept.

Retail 0

Retail Social Media Twitter Customer Service 0

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. For many companies, their social media presence also doubles as customer service.

Crisis 0

Crisis Reputation Study Social Media 0