ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Make the pitch short and authoritative.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. In that circle, write one of your keywords. My subtopics, then, are: Tricks to write popular blog posts.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

JUNE 23, 2016

I have a theory that every product is a perfect solution to some customer out there. What really makes a difference is customer service, and that includes the vendor’s knowledge about the customer’s business and industry. My readers have said in survey after survey that they don’t want a product pitch; they want insights.

Financial 136

Financial Pitching Survey Customer Service 136

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

Buzzstream

DECEMBER 9, 2024

Buckle up for a great conversation about pitching and earning coverage with Source of Sources. Stay Relevant and Respect the Platforms Rules The number one rule seems to be to avoid irrelevant pitches. Journalists report off-topic pitches all the time. Focus on Brevity Keep pitches short: three paragraphs maximum.

How To 62

How To Pitching SEO Small Business 62

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. c) What makes a great pitch?

Media Relations 179

Media Relations Media Print Software 179

Bad Pitch Blog

DECEMBER 28, 2011

But is this a public relations mistake or is this a customer service mistake? Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller." So the question becomes: is Customer Service and PR the same thing? I''m dead serious.

Customer Service 69

Customer Service Wikipedia Marketing Pitching 69

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Challenging, true, but very fun.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry.

Case Study 136

Case Study B2B Conference Industry 136

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 161

Company Tools Technology Software 161

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). From here, you can create an alert for reporters that write about your refined search results.

Pitching 96

Pitching Media System Tools 96

Sword and the Script

JUNE 3, 2020

She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. in 2019, reaching a record $4.5

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Experienced pros have developed and pitched countless stories in their careers. PR encompasses all forms of business communication. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PRSay

MAY 18, 2016

Communication professionals who choose not to incorporate data into their efforts are willingly giving up the opportunity to understand their audience’s needs, discover new and interesting angles to pitch reporters and prove PR’s true value on the bottom line.

Data 106

Data Meeting Measurement Report 106

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars. When asked, “Why?”

Marketing 213

Marketing Content Marketing Data Social Media 213

Stern + Associates

DECEMBER 8, 2022

This can save professionals time and effort when drafting timely pitches, strategizing campaigns and staying on top of the latest social media trends. Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process.

Blogging 62

Blogging Technology Writing Customer Service 62

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Edit your writing. How about this for a “do as I say not as I do” piece of advice: write less.

Resources 120

Resources Measurement Technology Examples 120

PR Fuel

JULY 2, 2024

With the rise of AI writing tools for press releases like ChatGPT, Claude and more, it’s now possible to generate press release drafts more efficiently than ever. Writing the Headline for Your Press Release While ChatGPT can help with the body content, I find that it often struggles to generate concise, punchy headlines on its own.

Writing 52

Writing Pitching Tools Case Study 52

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Public relations professionals face a challenge too.

Media 74

Media Viral Video Newspapers 74

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. How to Leverage a Personal Touch to Enhance Customer Service (client). What Your Media Contacts Want You To Know Before You Send Them a Pitch. Cheers and happy reading! . 30 Little-Known Features of the Social Media Sites You Use Every Day. The Dangers of Cause Marketing. Want to Go Viral?

Media Relations 49

Media Relations Case Study Viral Instagram 49

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. Make sure your team is well versed on providing not only the best PR, but excellent customer service. By Seedepth. There’s no feeling like winning a new client.

Agency 50

Agency Customer Service Analytics Retail 50

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Buzzstream

AUGUST 28, 2024

The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. Besides, the customer service team is very receptive to feedback and usually aims to improve on issues pretty quickly.” What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

JUNE 14, 2024

Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications. You can also see short surges of traffic right when the post is published, pitched, and subsequently updated and repitched.

SEO 62

SEO Digital PR Pitching Google 62

PR 20/20

AUGUST 22, 2017

Then you'll create content that isn't all about pitching or landing the sale.”. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. And if we don’t, we will be rejected as frauds. This is no small challenge. Repeat as necessary.).

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

FEBRUARY 12, 2019

Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results. At this basic level of modernisation the investment requirement is often low.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . 1) Marketing Audibles for Audio Search. See these related posts: What is Agile Marketing Again? Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Mindful Marketing

JULY 15, 2015

One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) come from knowing their target intimately and providing value in whatever they pitch.

Analytics 50

Analytics Measurement Crisis Communications Big Data 50

Sword and the Script

JANUARY 7, 2020

The company pitches this as a way to organize your monitoring results. In addition, “you can think of this somewhat like custom reporting because you are choosing the mentions that go into your folder, and then that folder is being reflected in the report,” according to a company representative. This also applies moving forward.

Tools 86

Tools Comparison Media System 86