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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.

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Budget Airline Marketing Tips to Improve Customer Satisfaction

5W PR

Additionally, budget airlines should communicate their policies regarding baggage allowances, cancellations, and changes. Ryanair, a leading European budget airline, has successfully maintained customer trust through its transparent pricing and straightforward policies.

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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. The community management piece also entails social monitoring and responding to customer inquiries, an extension of customers service, which of course ladders back to the PR keystone of reputation management.

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Rebuilding Brand Trust After A Crisis: Key Steps

5W PR

This may involve conducting internal investigations, reviewing policies, and consulting with industry experts. Improving Internal Processes and Policies Updating company policies and procedures can help mitigate future risks. Engaging Directly with Customers Direct engagement with customers can help rebuild relationships.

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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training. A fast food worker stomps in a lettuce bin and posts it on YouTube.

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Preparing For A Cookieless Future In Digital Marketing

5W PR

This might include: Website behavioral data Customer purchase history Email engagement metrics Survey responses Customer service interactions Mobile app usage data Implement clear value exchanges to encourage users to share their data willingly.

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