Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. No more waiting around until negative press goes viral. Scenario 1.

Data 104

Data Media Product Launch Analysis 104

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 106

Product Launch Survey Banking Pharmaceuticals 106

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. This free checklist will walk you step by step through your product launch strategy. The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example: A lawsuit alleging dangerous product defects. What is a PR Crisis Plan? Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62