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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector. Anticipate customer needs and offer solutions before problems arise. Equip

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How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186
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2024’s Top 5 PR Trends: What to Watch

Newsfile

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. Offer exceptional and empathetic customer service.

Trends 105
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Lockdown lovehandles? Simon says, curb heuristic impulses and guard your reputation

PR in High Definition

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Next on the list is your customers.

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Lockdown lovehandles? Curb your heuristic impulses and guard your reputation

PR in High Definition

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Next on the list is your customers.

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#19: Building a framework for reputation management

NewsWhip

Watch webinar. It comes down to product launches. It comes down to every customer service interaction. View our on-demand webinars. #19: JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Read transcript. Ben: That’s brilliant, Chris.

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6 Steps to Prepare for Your First Marketing Growth Hackathon

PR 20/20

Customer service team. Scheduled future webinars. Customer testimonials. Industry / product partnerships or integrations. In past hackathons, we’ve seen milestones like the following: Product announcements / launch. Sales team / reps. Board of directors. Research team. Establish Goals.