Onclusive

NOVEMBER 8, 2023

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia.

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. That’s not as challenging as one might assume. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. The post Does Social Media Marketing need a Reboot?

Social Media 149

Social Media Marketing Media B2B 149

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today? In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions.

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. 32% added it was the brand’s storytelling. This also means sharing with others like customer service and sales who interact with customers.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

SEPTEMBER 19, 2023

Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT and small business from industry experts. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Conference 40

Conference Meeting Case Study Film 40

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. We are expected to do everything under the sun it seems like.

Social Media 43

Social Media Media Community Sports 43

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead. Focus on big ideas and big rocks.

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

Prowly

FEBRUARY 21, 2025

4 Higher brand equity A comprehensive brand audit shows you how your brand performs in terms of reputation, recognition and value. When you improve all of these aspects, you can benefit from higher brand equity and, as a result, improved customer trust, premium pricing opportunities, and better overall business value.

Brand 104

Brand Branding How To Analysis 104

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. 13) Mike Stelzner. Social Media Marketing Podcast. 24) Jason Keath. The Social Toolkit. 25) John Lee Dumas. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

David PR Group

NOVEMBER 12, 2015

I’m talking about the concept of “exceptional customer service.” Solis says that asking the question “What would my digital customer do?” is the first step toward creating a blueprint for a rich, connected customer journey. Storytelling. What have you done to change the customer experience in your business?

Television 40

Television Customer Service Storytelling System 40

Sword and the Script

DECEMBER 11, 2018

It stands to reason that lifting the voice of the customer will be one way to cut through the noise (and nonsense).”. – Lou Hoffman | The Hoffman Agency . Also see PR and Storytelling; Off Script No. 7: Lou Hoffman. 12) More dramatic platform changes will challenge marketing. 29: Tom Pick of Webbiquity.

Social Media 116

Social Media Marketing Media Creativity 116