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Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. Social care (customerservice) continues to be one of the top reasons that people initiate social media interactions with brands. Practical Value.
For a commercial food company, potential brand safety issues include: Product safety signals Packaging/quality issues Cultural sensitivity Distribution problems Customerservice Which keywords should you filter alerts by? No more waiting around until negative press goes viral. Which aspects should you consider?
So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Steve Barrett: We’ve all seen those go viral haven’t we? As an example.
Will your customerservice team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customerservice issues. It should be someone with authority to speak on what has happened. Who is monitoring those?
In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Maybe it’s a poor customerservice call that somebody threatened to go on their blog or talk about them on Instagram.
Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Dick’s Sporting Goods, which ramped up staff when social posts from customers highlighted weak in-store customerservice just before closing hours.
If, you know, I will very very confidently sit here and say if links did not have a positive impact on SEO, there is no way in hell that a furniture retailer would sell pretending to be an expert on the interpretation of Taylor Swift lyrics. There is no way. Which tells a story? The reality is that 50 percent of them won’t be.
Good customerservice and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.
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