Remove Customer Service Remove Retail Remove Viral
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5 Common Misperceptions of Social Customers

Cision

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Practical Value.

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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

For a commercial food company, potential brand safety issues include: Product safety signals Packaging/quality issues Cultural sensitivity Distribution problems Customer service Which keywords should you filter alerts by? No more waiting around until negative press goes viral. Which aspects should you consider?

Data 104
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” Steve Barrett: We’ve all seen those go viral haven’t we? As an example.

Media 202
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Why it’s important to prepare for a PR crisis

Prohibition

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. It should be someone with authority to speak on what has happened. Who is monitoring those?

Crisis 62
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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78
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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Dick’s Sporting Goods, which ramped up staff when social posts from customers highlighted weak in-store customer service just before closing hours.

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Defining Content Relevance in Digital PR w/ James Brockbank

Buzzstream

If, you know, I will very very confidently sit here and say if links did not have a positive impact on SEO, there is no way in hell that a furniture retailer would sell pretending to be an expert on the interpretation of Taylor Swift lyrics. There is no way. Which tells a story? The reality is that 50 percent of them won’t be.