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6 Steps to Launch Your Small Business or Start-Up PR Campaigns | Business Wire Blog

Business Wire

Small business and start-up professionals wear many hats. You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. So it’s no surprise that public relations may be pushed to the back burner.

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9 steps for developing a complete sales and marketing strategy for small business

Agility PR Solutions

Imagine two small businesses. One makes customized wristbands. Their customers love the personalized work and their fair prices. However, this business does not have a marketing and sales strategy. The second business sells premade wristbands at a higher price than other premade wristbands in the market.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

I even emailed customer service and was told my order would arrive on time. She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. They were overwhelmed with calls and a flood of customers they weren’t prepared to handle.

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Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

Even free versions may be enough for small businesses. You need to find public, online references to your company and your products or services. Most mentions of your business in discussion boards and forums will show up in Google, but it may take a while. Intermediate: Dedicated Customer Service and Reviews Software.

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Zapier, a competitor, offers similar services for small businesses. Customer Service AI-powered chatbots are becoming increasingly popular in providing customer service support online.

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. magnum via Flickr, CC 2.0.

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When Chinese New Year Made for Smart Customer Service and PR

Waxing UnLyrical

Have you seen businesses use hooks in creative ways to generate goodwill for themselves? What other public relations tips can you give small businesses? When Chinese New Year Made for Smart Customer Service and PR is a post from: Waxing UnLyrical. Conversely, have you seen such efforts backfire? Which ones?