Remove Customer Service Remove Small Business Remove Social Media
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6 Steps to Launch Your Small Business or Start-Up PR Campaigns | Business Wire Blog

Business Wire

Small business and start-up professionals wear many hats. You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service.

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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Small businesses face unique challenges when managing crises without dedicated PR teams or large budgets. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place.

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Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Even free versions may be enough for small businesses. You need to find public, online references to your company and your products or services. Here’s how: The Basics: Free, DIY Searches.

Software 328
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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170
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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Why do so many small business owners pay for expensive advice, agree to take action. ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. .” and then never follow through?

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Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.