Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Wadds Inc.

DECEMBER 1, 2023

It suggests strong potential for augmentation from generative AI that could aid writing, content creation, messaging, and other everyday public relations tasks. It’s an important cultural and social consideration in economies dominated by small businesses such as the UK.

Publicity 52

Publicity Insurance Insurance Education 52

Buzzstream

DECEMBER 9, 2024

AI should only be used to refine and strengthen your writing, not to create it from scratch. So, you know, I saw the writing on the wall. If you are a small business, you don’t have 10 grand a year to spend on PR. It’s like there are a hundred million small businesses out there, right?

How To 62

How To Pitching SEO Small Business 62

PR Fuel

JULY 2, 2024

Using ChatGPT to Create Compelling AI-Generated Press Releases As a long-time advocate for press releases to gain earned media, I’ve seen firsthand how a well-written press release can generate significant publicity for businesses of all sizes. This is where your own research and relationship-building comes into play.

Writing 52

Writing Pitching Tools Case Study 52

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

Doctor Spin

APRIL 5, 2023

Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

B2B 52

B2B Strategy eBook Small Business 52

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Waxing UnLyrical

JULY 1, 2015

Also, considering the fact that Facebook has 40 million active small business pages , building your presence on niche sites will help you stand out from the crowd. Content creation and content curation are both extremely challenging, particularly for small businesses that are generally strapped for time and money.

Social Media 40

Social Media Media Wikipedia Small Business 40

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

NOVEMBER 27, 2018

Include stuff about their business, their life, and even their families if you get comfortable enough (“How’s Emily liking college?”). You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. The customers were simply excited about something and they shared it.

Survey 45

Survey Company Customer Service Small Business 45

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Make sure to keep it updated. More on the Public Relations Page.

Web 40

Web Pitching Local Report 40

PR 20/20

JUNE 7, 2018

It includes things like writing the best headlines or A/B testing emails. This levels the playing field for smaller businesses. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. You are a client and customer service rockstar. Trusted advisors. AI shepherds.

Marketing 41

Marketing System Technology Google 41

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120