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A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and tradeshows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.
Look for industry conferences, tradeshows and associations. The trick is to first identify the target audience you want to reach, then match up tradeshows, associations, conferences, webinars and podcasts that reach that audience. You want to identify other vertical markets that are likely to need that software.
New software for marketing automation and other tech tools. >>> Customerservice: As the closest contact with customers, this team can: Provide marketing with frequently asked questions, which can be used for content creation. New training of teams for technology and methodology.
Whether marketing software or kitchen appliances, brands tend to display unshakeable confidence in the conceit that no one could possibly know their industry/product better than [insert name of your brand here]. Lesson #6 - Transform Your Customers into A Community. (Source: Papa John''s ). Lesson #7 - Have You Ever Been Experienced?
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