Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Content will move to new (and old) channels. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Prowly

DECEMBER 4, 2024

Where are the gaps in my competitors' storytelling ? For a commercial food company, potential brand safety issues include: Product safety signals Packaging/quality issues Cultural sensitivity Distribution problems Customer service Which keywords should you filter alerts by? Which messages and keywords are gaining traction?

Data 104

Data Media Product Launch Analysis 104

Onclusive

AUGUST 9, 2021

Multimedia Development & Visual Storytelling. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service. Community management entails social monitoring, responding to customer inquiries, and passing items along to customer management when needed.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media International Internal 78

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

The Hoyt Organization

SEPTEMBER 10, 2024

They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech storytelling. Great stories about a company’s products and services build trust, foster engagement, and drive adoption.

Financial 102

Financial Real Estate Brand Branding 102

Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Absolutely. Again, failure underpins the story.

Storytelling 60

Storytelling Communications Customer Service Publicity 60

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They can build a better interface or “wrapper” and brand on processes and customer service. Secret Sauce Origin Story. Not necessarily. Just ask Zappos.

How To 194

How To Wikipedia Engineering Web 194

Cision

MARCH 28, 2016

To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Storytelling must come from real people, be relevant to the audience and leave the audience wanting to take some type of action, says Bernie.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Multimedia features and storytelling techniques can be used to create striking content. Relevant content.

Real Estate 107

Real Estate Marketing Customer Service Mobile 107

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

Social Media 149

Social Media Marketing Media B2B 149

ReimaginePR

JULY 11, 2015

Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters. Your Storytelling: Everyone has the potential to be a great storyteller, but very few people flex their storytelling muscle.

Storytelling 120

Storytelling Community Customer Service Corporate 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Ishmael's Corner

APRIL 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. I’ve certainly taken my shots at United over the years with posts ranging from “The Worst Customer Service Narrative in the History of Branding” to the recent “United Enters Third Stage of a.more. Techniques For Effective Business Communications.

Airlines 60

Airlines Storytelling Customer Service Communications 60

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Engaged employees are more likely to provide exceptional customer service and promote the brand positively.  In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions.

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left? What the BLEEP is a Company Narrative?

Company 72

Company Storytelling Small Business eBook 72

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 212

Marketing Content Marketing Data Social Media 212

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad.

Leadership 106

Leadership Brand Branding How To 106

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. This also means sharing with others like customer service and sales who interact with customers. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. The brand’s voice plays a major role in all three.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. UGC adds authenticity to a brand and allows potential customers to see real people enjoying the apparel. Customer service Exceptional customer service is a powerful marketing tool.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Onclusive

NOVEMBER 8, 2023

Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

AUGUST 22, 2024

Visual storytelling Developing a unique visual identity that reflects the brand personality and the lifestyle it embodies is important. The power of voice Establishing a distinct brand voice that carries through all communication channels—website, social media, marketing materials, and customer service interactions—is vital.

Brand 78

Brand Branding Customer Service Storytelling 78

5W PR

SEPTEMBER 19, 2023

Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Brands can participate in online discussions, respond to customer queries, and address concerns promptly. Brands must, however, carefully select influencers whose values align with theirs to maintain trust and integrity.

Viral 78

Viral Digital PR Storytelling Reputation 78

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” For many companies, their social media presence also doubles as customer service. A public relations 101 course in college really attracted me to the field of study. I was captivated by the idea of people getting paid to tell a company’s story.

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

OCTOBER 6, 2023

Authenticity and credibility Incorporating customer feedback in product development and PR materials, such as testimonials and case studies, adds an element of authenticity and credibility. Genuine endorsements from real customers are more persuasive than carefully crafted marketing messages.

Consumer 88

Consumer Strategy Case Study Survey 88

Deirdre Breakenridge

OCTOBER 20, 2015

How has your PR education prepared you for your career? I have to say that the real PR education for me started after I earned my doctoral degree in PR.

Education 150

Education Course Training Social Media 150

Sword and the Script

MARCH 3, 2015

This substance, McKinsey says, …is making it possible for marketers to identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value. He created a unit combining existing call centers and a newly formed social-media customer-care group. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Social channels supplied companies with real-time feedback on customer behavior. Customer Service. By Robin Carr, LCI.

Social Media 52

Social Media Brand Branding Customer Service 52

Contently - Strategy

AUGUST 11, 2022

For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead. Anyone fed up with their internet provider and switched just because of poor customer service?

Content Marketing 135

Content Marketing Marketing Consumer Strategy 135

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

Technology 120

Technology Analysis Data Tools 120

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. You can show them more about you through your origin story. You Should. Flip that around completely.

Brand 120

Brand Branding Marketing How To 120