Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

MARCH 28, 2016

To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Storytelling must come from real people, be relevant to the audience and leave the audience wanting to take some type of action, says Bernie.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking produces more relevant marketing for customers. DSW has a centralized app. Relevant content.

Real Estate 107

Real Estate Marketing Customer Service Mobile 107

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Last Thursday, the 2015 xPotomac Conference in Washington, D.C.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. The reality is storytelling is definitely not a craft that AI can do just yet. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Technology 120

Technology Analysis Data Tools 120

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Engaged employees are more likely to provide exceptional customer service and promote the brand positively.  In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions.

Consumer 78

Consumer Brand Branding Crisis Management 78

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.” Can I high five that a million times? How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” For many companies, their social media presence also doubles as customer service. But I find enjoyment in testing new technologies and exploring new trends. A public relations 101 course in college really attracted me to the field of study.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. This also means sharing with others like customer service and sales who interact with customers. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. The brand’s voice plays a major role in all three.

Tools 88

Tools Product Launch Guidelines Customer Service 88

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology International Internal 52

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement.

Blogging 52

Blogging Marketing Pinterest SEO 52

Burrelles Fresh Ideas

MAY 23, 2023

This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. Rise of virtual reality in travel planning: Virtual reality technology is becoming more accessible and user-friendly, and it will likely play a more significant role in travel planning in the coming years.

Travel 40

Travel Tourism Airlines Hotels 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” Copyblogger ( @copyblogger ): Offers step-by-step, actionable content. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. Think about doing a digital detox from technology. Take breaks.

Social Media 43

Social Media Media Community Sports 43

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Storyteller. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. Guest Post by Matt LaCasse. Fair point. Soothsayer.

Technology 101

Technology Communications Training Newspapers 101

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer . My own predictions are listed at the very bottom.

Marketing 213

Marketing Content Marketing Data Social Media 213

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. It costs next to nothing, about the same as sending out text over the wire, which just twenty years ago, was the pinnacle of technology. Text and a photo. And the best part?

Blogging 0

Blogging How To Video Course 0

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. 18: The future of storytelling in healthcare communications. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

It stands to reason that lifting the voice of the customer will be one way to cut through the noise (and nonsense).”. – Lou Hoffman | The Hoffman Agency . Also see PR and Storytelling; Off Script No. 13) Simplifying personalization and recommendation services. 21) Consolidation of marketing automation technologies. “We

Social Media 116

Social Media Marketing Media Creativity 116

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Community Data 164