Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Use your (deep) segmentation tools. Remember that customers don’t like semantics – they want precision. Handle the low-hanging fruit (customer service). Conclusion.

Social Media 84

Social Media Media Customer Service Measurement 84

5W PR

SEPTEMBER 19, 2023

Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. Brands can participate in online discussions, respond to customer queries, and address concerns promptly. This level of responsiveness enhances customer satisfaction and helps brands establish a reputation for excellent customer service.

Viral 78

Viral Digital PR Storytelling Reputation 78

Cision

NOVEMBER 30, 2015

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value. ”

Social Media 120

Social Media Facebook Twitter Print 120

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. Better yet, that awareness led to revenue.

Leadership 106

Leadership Branding Brand How To 106

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. 5) As a marketing leader in a large enterprise, how have you used storytelling?

Storytelling 89

Storytelling Branding Brand Customer Service 89

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Branding Brand Facebook 68

Engage PR

JANUARY 6, 2018

A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Invest in social listening and media monitoring tools. One of the best ways to preempt and even avoid a crisis is to have monitoring tools in place. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

SEPTEMBER 16, 2015

Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

JULY 10, 2024

Google’s Natural Language Understanding Tool – Used for extracting entities. Is there a tool or workflow to tell topical authority? Still, you can then develop these further speaking to customer service teams, sales teams and going, what are the questions people are asking are often a perfect starting point?

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

SEPTEMBER 4, 2024

Hana: I think, the relevance and the value needs to be there, but there’s nothing wrong if, if you have a campaign that goes viral or if you have a content that you go, you know what, I think that really would be interested for people to see. It could be a customer service team. Share your ideas. Vince: Yeah.

Internal 62

Internal International Digital PR Course 62

prTini

SEPTEMBER 5, 2014

Want to Go Viral? 5 Tools Modern PR Pros Can Use to Maximize ROI. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client). Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. The Dangers of Cause Marketing.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Prohibition

DECEMBER 17, 2021

While natural language processing and artificial intelligence are both valuable tools in public relations, human input remains important when presenting a well-crafted crisis response plan. Domino’s Viral Staff Video. Prepared statements can be a great way to mitigate risk and control information flow during challenging situations.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Somebody else has set the parameters of the discussion, and it just costs more in terms of time and resources to get that narrative tool. Phone videos become viral, whether it’s legitimate or not.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity. AI: The poison and the vaccine.

Media 74

Media Viral Video Newspapers 74