Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. the eyes of customers or journalists.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process.

Blogging 62

Blogging Technology Writing Customer Service 62

Cision

OCTOBER 25, 2016

Often businesses deploy this class of tool for a narrow purpose; hopefully, you’ll see that they offer broader utility than you realize. Customer Service (Social Care). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it. Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. Note on this report: None of the extensive media databases we contacted were open to giving us access to review the tools for this post. Because of the database size, we also featured this as one of our top digital PR tools. What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

NewsWhip

JUNE 14, 2023

When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. Potential Pitfalls of Using ChatGPT While ChatGPT is a powerful tool, it is not without its limitations.

Automotive 79

Automotive Training Customer Service Data 79

Cision

DECEMBER 14, 2016

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. And Facebook is building up an analytics tool to help create and track metrics around Facebook Messenger bots. Flow XO ( flowxo.com ).

Facebook 120

Facebook How To Customer Service Wikipedia 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Currently, he is working as an editor at the writing service Essay Writing Land. Transparency. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

Cision

OCTOBER 10, 2015

Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it. Use social listening tools to help pay attention to these three types of customers: 1. Happy Campers.

Social Media 120

Social Media Brand Branding Customer Service 120

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Add Alt Text Alternative text (alt text) is an essential tool allowing social media managers to make images and other visual content accessible to people with visual impairments and other disabilities.

Social Media 93

Social Media Media Video SEO 93

Cision

SEPTEMBER 21, 2016

With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. To shave off the time you spend on finding great content to share, use content curation tools like these to quickly find the kinds of articles your audience wants to read. Writing Press Releases.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). Often this means sitting down and writing, designing, or recording. The key players here are going to be Google Analytics and a third-party social media monitoring tool. Figure out what form it’s going to take (list, quiz, meme, podcast?).

Analytics 200

Analytics Energy Google Data 200

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Burrelles Fresh Ideas

JUNE 6, 2023

These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Personalization: AI enables marketers to deliver highly personalized content and experiences to individual customers. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. Brand sentiment: PR practitioners may use tools to track the overall sentiment around the organization or brand. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 100

Interviews Publicity Technology Social Media 100

Contently - Strategy

JULY 9, 2024

It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. In the past, identifying that key topic required a bit of luck, like rolling the dice.

Content Marketing 52

Content Marketing Data Marketing SEO 52

PR 20/20

JANUARY 14, 2021

Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. Beautiful.AI

Technology 65

Technology Marketing Tools Google 65

Waxing UnLyrical

MAY 2, 2013

There are many tools that can help you find the right keywords. Each of these tools has their own strengths and should be included in your workflow at different times for maximum benefit (click on the screen shots to see larger versions). Google’s Keyword Tool. Customer Care Team. Google search. There you have it.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Think: bloggers, influencers, podcasters and so on.

Media Relations 148

Media Relations Media Print Software 148

Critical Mention

JULY 20, 2018

As a PR pro, one of the most important tools in getting your message across is your copy. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Critical Mention

MARCH 15, 2019

By using online social media monitoring tools for all of your social media accounts monthly, you can identify your most effective content and build a strategic posting schedule. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Analyze your results. Until next time! Critical Mention.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

JULY 27, 2017

Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it. Research and development can use the data to tweak new and existing products to better serve customers. Executives have the responsibility of steering the ship.

Brand 231

Brand Branding Employee Data 231

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Currently, he is working as an editor at the writing service Essay Writing Land. Transparency. Personalization.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

JUNE 3, 2020

4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.”

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Doctor Spin

APRIL 5, 2023

Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

Small Business 52

Small Business Strategy eBook Reputation 52

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.”

Social Media 120

Social Media Media Wikipedia Tools 120

Waxing UnLyrical

FEBRUARY 24, 2016

Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Customer Service. Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Bad Pitch Blog

DECEMBER 15, 2014

In another example, the AP uses a tool called Wordsmith to help fill their pages. But you should know that people are composing auto complete song lyrics and getting robots to write fiction. Compare seemingly unrelated data sources like Google Analytics and customer service stats to mine a new insight about your audience.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

NOVEMBER 30, 2015

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Most data-based analyses dispute this, but social mythology tends to intimate that social customers are both free and available to purchase from you with the properly applied voodoo. ”

Social Media 120

Social Media Facebook Print Twitter 120

Buzzstream

AUGUST 12, 2020

Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . Does this person write on the topic you’re pitching? . Write for your own blog or company’s blog.). Don’t have any? Be discoverable. . Key point: .

Digital PR 62

Digital PR Pitching Interviews Writing 62