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Toon Time: Customer Service on Friday the 13th

Waxing UnLyrical

Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: Customer Service on Friday the 13th.

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8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370
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Create a Content Hub that Drives PR Results

Cision

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. In that circle, write one of your keywords. My subtopics, then, are: Tricks to write popular blog posts.

Exercises 198
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Invest in Your Professional Development or Lose Your Job

Deirdre Breakenridge

Chat bots replace many parts of customer service. Don’t forget to write down your weekly and monthly results and progress. So don’t treat it lightly, write it down, all of it. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance.

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How to Write High-Quality Press Release Content

Beyond PR

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind.

Writing 79
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The Importance of Executive Brand Situational Awareness

Cision

However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Don’t just write this feedback down — actually do something about it.

Brand 231