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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category.

B2B 334
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Unlocking the Science of Influencer Marketing [Webinar This Week]

Cision

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Heidi will be joined on Thursday, October 13 at 1 p.m. ET by author and Top 1% PR influencer Carrie Morgan.

Marketing 120
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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Reach out to customers proactively, whether to offer support, share updates, or celebrate milestones.  Ensure timely and effective responses to customer inquiries and issues. Anticipate

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Does Your Crisis Scenario Plan Need Some Love?

Cision

Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. Crisis Comms Webinar Today: Want to learn more about crisis communications planning? ET today for the webinar Managing Communication Challenges. Don’t shy away from the dark stuff.

Crisis 220
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Greater collaboration and teamwork By having all your brand’s social listening and monitoring data and insights on one dashboard, you can share key information across multiple teams including marketing, sales, and customer service – improving internal relationships and helping to achieve common goals.

Strategy 370
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PR pros say consumers trust social media more than traditional news, survey

Sword and the Script

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

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How to Protect Your Brand in a PR Crisis

Onclusive

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

Crisis 186