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If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category.
During our upcoming webinar Influence By The Numbers, Cision Senior VP of CustomerService Heidi Sullivan will show you how to crack the code of influencer marketing. Heidi will be joined on Thursday, October 13 at 1 p.m. ET by author and Top 1% PR influencer Carrie Morgan.
Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority. Reach out to customers proactively, whether to offer support, share updates, or celebrate milestones. Ensure timely and effective responses to customer inquiries and issues. Anticipate
Loop in HR, accounting, customerservice, area managers and people who have a feel for your operations and your geographic regions. Crisis Comms Webinar Today: Want to learn more about crisis communications planning? ET today for the webinar Managing Communication Challenges. Don’t shy away from the dark stuff.
Greater collaboration and teamwork By having all your brand’s social listening and monitoring data and insights on one dashboard, you can share key information across multiple teams including marketing, sales, and customerservice – improving internal relationships and helping to achieve common goals.
News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customerservice More consumers trust social media for information than other conventional sources, including traditional news, business and government.
This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.
Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” Here are five tips for crafting effective benefits headlines: 1.
Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. 6 CustomerService Insights From Peter Shankman. How can you break into or improve your word-of-mouth marketing?
Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customerservice.
Mari Smith , Facebook partner and top social media thought leader, has seven proven tactics to help your business build and grow a loyal customer base. At her upcoming webinar, “ Ramp Up Facebook Results & ROI ,” Mari will discuss how to maximize your exposure, overcome your biggest challenges and convert likes into leads and sales.
Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o. I will go into greater detail during my free Cision webinar on June 10, but the topics are as follows: Manage your communications: Who, What, Where and When. Click here to join Peter on June 10 for his free webinar!
While a good chunk of brands still use Twitter as a customerservice tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving. Don’t try to get them to sign up for a webinar. No replies (that’s customerservice).
It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives.
Register for the “Practice Listening: From Competitors to Customers” webinar! Just because you have a call center doesn’t mean each and every one of your customers will phone you when they’re stuck. Turn them into brand advocates by talking back to them. Want more social listening insight? Lost or Confused Clients.
Probably the least exciting aspect of social listening is customerservice. You may provide customerservice by phone or by email, in great volume or in great scarcity – but social care (customerservice on social media) is the primary reason that many social users will engage with brands on social platforms.
Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out! Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts.
ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. Here’s a sneak peek at what they’ll cover during next week’s webinar: Neal Schaffer. Register for the webinar today! Mark Schaefer.
Public relations and communications is one piece of DE&I that should be working alongside research and development teams, human resource teams and customerservice teams to improve experiences and messages. The webinar is free for PRSA members. You can join Santa Maria and other PRSA experts for a presentation on May 13.
Customerservice. Instant messaging apps are ideal for customerservice. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. If texts can resolve technical queries instead of the customer calling back multiple times, it will lead to loyal and happy customers.
Register for Ian Cleary’s webinar to learn about “9 Tools & Tips That Drive Content Marketing Results!” Want to provide better customerservice? Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.
Another category of industry influencer is the brand-name customer who is able to endorse your brand in published industry testimonials or appear at high-level conferences to discuss your work together. Customer education events. The worst thing that happens is they say no. Sponsored surveys or research reports.
business is now supporting Instagram Messaging, which will provide a “unified inbox” for customerservice teams with “high-volume” messaging. Separately, Cision said it’s Falcon.io The announcement also noted the company is adding analytics for Instagram messaging.
At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.
Whether it’s social media, advertising campaigns, or customerservice interactions, the brand’s voice, tone, and messaging should remain cohesive. You can create and share insightful content such as articles, whitepapers, and webinars that showcase your brand’s expertise in its field.
Attend Shonali Burke’s free “Money Well Spent: Tips for Showcasing PR’s Value” webinar! Customer touchpoint sensing. Marketing is responsible for X, CustomerService for Y, PR for Z. One way to measure this would be for the customerservice reps to ask customers how they heard about the company.
Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customerservice? I’m not a customerservice “professional.&# Regardless, thanks for visiting! These fine folk did: Jan.
Creating shareable moments Design the products, services, or brand experiences in a way that naturally encourages customers to share their moments. Whether it’s unique packaging, memorable events, or exceptional customerservice, shareable moments stimulate UGC.
Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customerservice.
Muck Rack is a comprehensive all-in-one tool – and it puts customerservice front and center. Burrelles and Muck Rack both recap a webinar from the Museum of Public Relations titled, Black PR History 2021: Ushering in A New Era of History-Makers.”. Second, I disagree with her characterization of Muck Rack.
We recently helped client iTradeNetwork set up a series of informational webinars on their products in partnership with an important trade publication. The sales team directly inputted the leads generated from that event into the sales database and flagged them with a code for the webinar. How did you hear about us?”.
If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Facebook becomes the go to for customerservices enquires and launches Facebook reels. Facebook becomes the customerservice go to for consumers. Instagram launches 3D avatars and story likes.
This content can take the form of articles, videos, infographics, webinars, and more. By providing valuable insights, answering customer questions, and offering solutions to their pain points, brands can establish themselves as trusted sources of information, building credibility and authority.
Some social conversations are focused on a customerservice concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Advance your cause with advice from Dorie Clark’s webinar. Register here!
better, more responsive customerservice, or fundraising, or reaching younger stakeholders, etc.). At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
Because other than my limited (primarily to Twitter and the company’s customerservice hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customerservice when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customerservice is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.
Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. Offer exceptional and empathetic customerservice. Share customer stories and testimonials to build trust. Develop content that educates and adds value to the customer’s life.
Their customerservice is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. I tested it almost immediately and after a couple of missteps – I had a pop-up blocker that I needed to disable – it worked perfectly. So don’t do that.
I’ve read a lot of content online, attended many webinars and researched many topics via Google. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Next on the list is your customers.
A few of our team members recently sat in on a webinar co-hosted by Peter Shankman and Cision, a Geben client. If you’re not familiar, this is the basic principal behind Peter Shankman ‘s newest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans.”. 88% of CEOs think they provide amazing customerservice.
. “First of all, with any new client, we place WOM at the center of everything that they do; we don’t talk about Social Media, we talk in terms of Social Interfaces. How and where can your consumer touch your brand? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
I know first hand about AT&T’s dreadful wireless service and worst-in-class customerservice, so it seemed like a good fit. Yes, I wanted to cause a ruckus, I suppose. But as with any writing project, it’s better to write about what you know. Anything else is a bonus. These fine folk did: Jan.
Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customerservice response gone awry. Plus, attending webinars on some of the latest trends and issues pertaining to social media and crisis communications is key to note here as well.
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