ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Don’t shy away from edgy or contrarian viewpoints.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Read the free white paper today! Integrated social strategies also require integrated social tools. Gain new ideas.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

FEBRUARY 2, 2016

With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads. Get our free social media strategy white paper today! Want more social listening tips? Missing Metrics.

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

DECEMBER 1, 2015

Learn how with our white paper! Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. In addition to those automatic posts or promotions, throw in some fun photos of your products, some casual questions and interaction with others.

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Click here for our free white paper today! Promotion Made Easy.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

APRIL 28, 2015

They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Try the outside-the-box content marketing ideas from our free white paper! The public mostly ignored the story. It was an internal argument taking place in public. It didn’t affect the public any. What this means for you.

Employee 120

Employee Print Customer Service Local 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. B2B PR teams work hard to produce informative owned content like case studies, white papers, blog posts, webinars, and ebooks.

B2B 170

B2B Social Media Media Education 170

Cision

MARCH 21, 2016

Revamp your social strategy with our free white paper! Customer service may be the only thing you don’t pay (Twitter) for. With the algorithm rolled out to everyone, it may seem a little strange that Apple would choose to launch Twitter-based customer service (social care) this week.

Facebook 120

Facebook Twitter Customer Service Advertising 120

Cision

DECEMBER 14, 2015

Read our free white paper today! In non-crisis times, this is simply social care (customer service). Amazon does this quite effectively, by referring Twitter inquiries to their customer service numbers in order to conserve resources. Want more tips on how to deal with a crisis online?

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

NOVEMBER 17, 2016

Automated customer service. Download our latest white paper Master the Mix: Amplify Your Campaign Results With Earned Media and get a communications framework that will help you develop and demonstrate your value across earned, paid and owned media channels. I prefer speaking with human beings. Become a Headline Hero.

Journalism 120

Journalism Film Fashion Report 120

Cision

SEPTEMBER 10, 2015

The entrepreneurial pair were the epitome of innovation (the first to bring food onto commercial airplanes) and customer service (letting their audience’s needs drive their business). Click here for our free content marketing white paper! Want to create content that stands out? Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

AUGUST 31, 2015

Click here for outside-the-box content marketing ideas in our free white paper! Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

NOVEMBER 30, 2015

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Get our free white paper! For most businesses, social media serves its highest utility as a customer service vehicle.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

APRIL 5, 2016

Learn top tactics with Cision’s free white paper! In addition, social media campaigns are very real — people can communicate with customer service departments all over the world with only 140 characters, faster than they can drive to a store and handle it in person. Do you know how to handle crises in real time?

Sports 120

Sports Industry Customer Service Travel 120

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Learn how with Cision’s free white paper! Measurement. Pauline Chow , a data scientist at Clique Inc., Track competitors.

Media 120

Media Social Media Community Measurement 120

Communications Conversations

FEBRUARY 1, 2022

And sure, there are many ways brands earn trust–customer service, CEO actions, and pricing just to name a few. But, as content marketing (and the social web) evolved, so did customers’ expectations. The chart below says it all. But, content marketing fits into that mix, too.

Privacy 88

Privacy Content Marketing Google Web 88

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Shift Communications

JUNE 30, 2015

Consider: What if your prospect, after months of nurturing, needs a final tech spec hurdle overcome and can’t find the right specs page or white paper to convince their senior team? Are you set up to engage them quickly with customized information? Is your team responsive and personalized in their approach enough to impress?

B2B 60

B2B Analytics Google B2C 60

Cision

NOVEMBER 16, 2015

This exercise allows you to vet who is responsible for what, where there is opportunity to measure (an example that she gives is that a customer service representative may be able to help measure the effectiveness of the PR department with a call question) and helps you to align your localized activity to the larger goals of the organization.

Resources 120

Resources Measurement Technology Examples 120

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. You can’t give people what they want unless you listen to them first. So, talk to your clients! Create surveys.

Content Marketing 58

Content Marketing Marketing Brand Branding 58

Stuart Bruce

SEPTEMBER 14, 2015

When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%). Despite this, most (64%) expect their digital budget to grow in the next 12 months.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

SEPTEMBER 8, 2016

That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers?

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

Brand 40

Brand Branding How To Employee 40

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

Polaris

MAY 5, 2015

What we found with those 19% who did indicate they’d had a positive interaction, it was a customer service interaction,” Ehm said. The upside is brands are managing relationships with current customers. But marketing isn’t just about keeping customers happy. It’s about getting new customers.”.

Brand 100

Brand Branding Pinterest YouTube 100

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Cision

MAY 21, 2015

13) Mike Stelzner. Social Media Marketing Podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. 39) Donna Papacosta. Trafcom News Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

DECEMBER 11, 2024

We’re talking about white papers. The traditional PR team is doing the sales team and the customer service team are doing. Quora, you name it, all of those things. On the creation side, we’re talking about YouTube. We’re talking about blog posts. We’re talking about eBooks.

Reddit 77

Reddit How To LinkedIn Digital PR 77