Ronn Torossian

FEBRUARY 7, 2022

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

Agility PR Solutions

DECEMBER 22, 2022

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.

Data 156

Data Report Enterprise Software 156

Onclusive

APRIL 17, 2020

Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Lona Therrien. Enid Maran. Managing Director.

Data 370

Data Advertising Advertising Corporate 370

Agility PR Solutions

OCTOBER 24, 2024

When starting a new business, protecting customer data isn’t just a legal requirement—it’s key to building trust and safeguarding your reputation. Data breaches can have lasting consequences, from financial penalties to damaged relationships with clients.

Data 105

Data How To Financial Reputation 105

Agility PR Solutions

FEBRUARY 16, 2023

When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG) reveals.

Data 162

Data Analytics Groups Report 162

NewsWhip

SEPTEMBER 19, 2024

As part of NewsWhip’s inclusion in the Social Intelligence Lab Tech Landscape report, our CPO Dervilla Mullan sat down with their team to discuss how NewsWhip helps brands proactively defend their reputations with predictive data. For example in summarizing extracting meaning from the massive amounts of social data that’s available.

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Data Reddit Web Reputation 78

Onclusive

APRIL 2, 2020

Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. How to get executive alignment and buy-in on PR. How to track key PR & communications metrics.

Data 370

Data Corporate Communications Marketing 370

Agility PR Solutions

SEPTEMBER 12, 2024

Businesses that make decisions using data: Are 7.4x In this article, […] The post Mastering consumer insights: How to uncover decision-driving data appeared first on Agility PR Solutions. more likely to have annual revenue growth over 20%. more likely to have higher customer retention rates.

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Data Consumer How To Marketing 105

Agility PR Solutions

OCTOBER 9, 2024

Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. source] Harnessing Real-Time Monitoring Companies […] The post The role of technology in preventing PR disasters caused by data mismanagement appeared first on Agility PR Solutions.

Technology 114

Technology Data Financial System 114

Agility PR Solutions

JULY 9, 2024

All modern businesses thrive on data. For a business operation to be successful, in fact, it needs to have at its disposal sufficient quantities of relevant data. The data has to be managed and understood, otherwise its usefulness can be very limited. But by itself, this isn’t enough.

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Data Strategy Marketing Communications 105

Agility PR Solutions

APRIL 3, 2024

Data quality is an Achilles heel for virtually every industry, and a common problem is outdated data stacks, especially now since AI programs pull from this data, making insights from good data easier to incorporate, but creating chaos when data is of poor quality.

Healthcare 94

Healthcare Data Report Industry 94

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

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Data Communications Data-Driven PR Analytics 312

The Resolution Blog

JULY 16, 2020

PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. Cole is the author of the […].

Storytelling 156

Storytelling Data Interviews Reputation 156

The Resolution Blog

DECEMBER 16, 2022

Data is talked about so much in the PR industry; should we hire in experts? We all know the industry needs to be more confident in data in 2023 which is why I’m very happy to share this useful report on data literacy in PR, I’m proud to have co-authored […]. Should we be the experts?

Data 156

Data Industry Report Blogging 156

The Resolution Blog

FEBRUARY 23, 2023

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’.

Data 156

Data Strategy Analytics Interviews 156

Agility PR Solutions

OCTOBER 23, 2023

The business world has a big problem—bad data is wreaking havoc on operations, and as AI gets more deeply ingrained, the risks are mounting exponentially. Problems with bad data are already taking their toll on the bottom line, and in more ways than one, reveals new research from data observability firm Revefi.

Data 110

Data Survey Marketing Publicity 110

Agility PR Solutions

OCTOBER 28, 2024

But what makes TikTok so powerful is not the viral, user-generated videos […] The post From viral videos to PR wins: Cracking the code on TikTok marketing data appeared first on Agility PR Solutions.

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Viral Video Data Marketing 105

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. By using data-driven measurement consistently, you’ll be able to point to impacts that your team has had on business goals, and demonstrate indispensable value. At the onset, that question seems daunting.

Measurement 195

Measurement Data Reputation Storytelling 195

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics?

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Big Data Analytics Data Analysis 78

ImPRessions - Crenshaw Communications

MAY 11, 2020

One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach.

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Data B2B Survey Banking 234

Agility PR Solutions

SEPTEMBER 10, 2024

Every post, tweet, or comment is a potential goldmine of […] The post 6 ways social listening drives data-driven PR and marketing appeared first on Agility PR Solutions. But what if you had a pair of super-powered headphones that could tune into every conversation? That’s exactly what social listening does.

Data-Driven PR 105

Data-Driven PR Data Marketing Social Media 105

Agility PR Solutions

FEBRUARY 12, 2024

In today’s digitized business operations, data security is an important aspect of running a successful business. This article aims to spread awareness on why businesses simply can’t afford […] The post The cost of compromise: Why businesses can’t afford to skimp on data security appeared first on Agility PR Solutions.

Data 170

Data Financial Reputation Publicity 170

PRSay

JULY 10, 2018

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 249

Ethics Data Privacy Policies 249

Onclusive

MAY 18, 2020

Download this whitepaper to learn: How you can align your PR metrics with business goals & executive KPIs Steps that you can take to get executive buy-in on PR metrics that matter to your business Which PR metrics are most impactful to track for your business How to empower your company with data and showcase your department’s success.

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Data Communications Resources International 349

Agility PR Solutions

SEPTEMBER 12, 2024

The importance of safeguarding such sensitive information cannot be overstated with a bulk […] The post 6 data-privacy best practices to enhance your corporate communication appeared first on Agility PR Solutions.

Privacy 100

Privacy Corporate Data Communications 100

Onclusive

FEBRUARY 7, 2020

Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. The post Data-Backed Tips to Optimize News Release Distribution appeared first on Onclusive.

Data 273

Data Study Social Media Analysis 273

Agility PR Solutions

JULY 24, 2024

But what if you could make these stunts even more effective and […] The post How to use customer data to personalize guerrilla marketing appeared first on Agility PR Solutions. A tactic that relies on surprise, creativity, and bold moves to make a splash.

Data 105

Data How To Marketing Creativity 105

Agility PR Solutions

MAY 7, 2024

Brands and businesses have had data-management problems since way back in primitive times (i.e., Brands and businesses have had data-management problems since way back in primitive times (i.e.,

Data 105

Data Privacy Company Branding 105

Agility PR Solutions

APRIL 16, 2024

Many brands and businesses are putting all their eggs in the AI-mastery basket, thinking once their skillsets are firmed up and data quality and productivity improve, then all the promises of AI will be revealed and everything else will fall into place.

Data 105

Data Technology Brand Branding 105

Cision

MAY 21, 2020

We are so excited to announce the launch of article-level data, allowing communicators to further understand how audiences consume earned media.

Data 219

Data Consumer Communications Media 219

Agility PR Solutions

JUNE 11, 2024

Data preparedness has become the next critical obstacle in a long queue of generative AI-implementation roadblocks. 2 out of 3 data leaders have serious doubts about their own—but feel pressured by the C-suite to move forward anyway appeared first on Agility PR Solutions.

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Data System Company Trends 114

Agility PR Solutions

FEBRUARY 14, 2023

Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion bytes of data are produced every day.

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Data Strategy Marketing Google 158