Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. We’ll look at the data again in a few months to see if adoption of the 280 character limit continues to increase, where users settle on length overall, and whether the level of engagement increases in relation to tweet length.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Shift Communications

FEBRUARY 13, 2017

Views are what start our journey towards video marketing success, but even this number can be misleading. Every video should have a call to action of some kind, from “Go play our app/game” to “Download this thing” to “Buy something now!”. Vice President, Marketing Technology. The Video Communications Measurement Funnel.

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Video Measurement Communications How To 117

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

NOVEMBER 17, 2017

As more software is developed and predictive capabilities for business users continue to expand, the PR industry will continue to embrace this approach. The future of PR will be powered by predictive analytics and machine learning so start learning how to prepare by downloading this insightful eBook today! Marketing Analyst.

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eBook Analytics Data Software 104

Shift Communications

MARCH 11, 2015

And here content syndication, another marketing tool to amplify eyeballs of earned media placements, steps in to boost ROI further. So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences. Analytics Marketing Technology analytics'

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report! Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Perhaps it’s a company with better than average email marketing skills. Download your copy now! Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. to agenda-driven data. Vice President, Marketing Technology. See a meme on Facebook or a viral article?

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. to agenda-driven data. Vice President, Marketing Technology. See a meme on Facebook or a viral article?

Data 60

Data Viral Analytics Analysis 60

Buzzstream

MARCH 5, 2025

Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. I talk about that a lot.

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Digital PR How To Analysis Tools 62