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This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. However, you may find that further technologies are needed for proper communications measurement.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. However, you may find that further technologies are needed for proper communications measurement.
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.
There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so.
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-DrivenPR Decisions. How can we access data for PR ROI?
Go download the guide “Measure What Matters Most” , bookmark Think With Google, and think. Account Manager, Marketing Technology. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Conclusion.
Vice President, Marketing Technology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. B2B technology. Consumer technology. SaaS technology companies. Technology companies. Methodology. Automakers. Consumer health and fitness. Cybersecurity. Healthcare providers. The Fortune 10.
You may have noticed already that we talk a lot about data-drivenPR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.
The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. How Does Predictive Analytics Apply to PR? A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. Lisa Zanchi.
Every video should have a call to action of some kind, from “Go play our app/game” to “Download this thing” to “Buy something now!”. Vice President, Marketing Technology. cta] The post How to Measure the Success of Video Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences. Now PR friends, we’ve all worked with survey vendors who charge tens of thousands of dollars for limited results and reporting, but tons of hand holding. are also key. Probably not.
#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report! Data-drivenPR Trends PR pros are using data-driven analytics to guide PR strategies.
#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report! Data-drivenPRData-drivenPR uses analytics to guide PR strategies.
However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model? Download your copy now! Chel Wolverton.
You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Vice President, Marketing Technology. See a meme on Facebook or a viral article? Christopher S. Used with permission.
You question it, and want to see the data. You want to download the data and do your own analysis. You crave subtlety and nuance, a desire to see the big picture as well as the data itself. Vice President, Marketing Technology. See a meme on Facebook or a viral article? Christopher S. Used with permission.
Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased approach to adopting AI,’ which you can download here. What AI technology did you use for this study?
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