Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Data-Driven PR Data Construction Examples 60

Shift Communications

NOVEMBER 28, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Technology 60

Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Examples 60

Onclusive

MARCH 26, 2021

Download this playbook to read about: The Four Pillars of Growth PR Metrics & KPIs to measure success for earned and owned media Examples of real PR plays you can implement today to help enhance your efforts and rise above the noise Best practices for setting up a data-driven PR organization.

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Data-Driven PR Storytelling Measurement Data 195

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Onclusive

SEPTEMBER 13, 2017

PR and earned media content, blog posts, and other company digital assets can often drive more top of funnel sales leads than ads and email marketing. PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . ” 4.

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Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

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Data-Driven PR Data Software Analysis 60

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

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Data-Driven PR Measurement Data Travel 195

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. The post Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Data-Driven PR Analytics Google Data 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Shift Communications

JANUARY 4, 2016

Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most. In the example above, on the NY Times web site, you can switch views and look at specific points in time. If you have the budget and resources to do so, yes. Christopher S.

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Data-Driven PR Infographics Data Trends 60

Shift Communications

DECEMBER 9, 2014

In this example below, how are we doing? The odds of someone moving down funnel that’s in my target audience are about 50% – after all, in the above example, 50% of my social media audience wasn’t relevant. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools'

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Measurement Data-Driven PR How To Exercises 161

Shift Communications

NOVEMBER 24, 2014

When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

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Analytics Data-Driven PR Marketing How To 155

Shift Communications

OCTOBER 30, 2014

A metric of any kind is a snapshot in time of where a piece of data is. For example, you can get a snapshot of how many people have viewed a bylined article, or get a snapshot of how many followers you have on Twitter. Analytics Data Data-Driven PR Marketing Metrics Strategy Training'

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Analytics Data-Driven PR Data Facebook 161

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

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Data-Driven PR Training Tools Data 212

Shift Communications

NOVEMBER 10, 2014

You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. Take @SHIFTcomm followers’ Top Interests, for example. Tori Sabourin. Marketing Analyst.

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Data Data-Driven PR Big Data Analytics 117

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Here is an example of Google Trends results for the query “Public Relations.” Google News. Top related terms and topics.

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Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Having said that, the tie doesn’t need to be literal; for example, Halloween might be an excellent time for a cybersecurity pitch, or even a “scary” near-death business story about an entrepreneur. Do release some relevant data. Do consider the meaning of holidays.

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Media Relations Media Pitching Data-Driven PR 157

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up? If you follow the right path, the results will prove itself.

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Data Communications Reputation Data-Driven PR 195

Prowly

MARCH 4, 2025

AIs capacity to process large volumes of data. For example, Prowly has incorporated AI features that help draft press releases by having you answer custom questions based on what journalists would ask, ensuring all information is included and nothing is overlooked. The key benefit?

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Trends Reddit Pitching Data 104

Shift Communications

DECEMBER 26, 2016

One way Google Correlate can help PR teams is by providing past trend data that can be used as supporting evidence for predictions they make on behalf of clients and include within their pitches. This makes it easier to identify what information these consumers still need, and therefore, should be included in the pitch. Casey Egan.

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Google Data Pitching Tools 98

Prowly

JANUARY 29, 2025

Below you can find some examples of tools that may come in handy. Calculate SOV as: (YourBrandMentions)/(TotalIndustryMentions)100 We wrote a whole article about Share of Voice and similar metrics that work like a charm in data-driven PR. Use proper tools. Focus on Social Listening Platforms. How to do it?

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Measurement Brand Branding Analytics 104

Cision

JULY 2, 2015

Multi-touch attribution provides PR professionals with the opportunity to measure each step in the lifecycle, including those “murky middle” touch points. By measuring multiple touch points in a singular model, multi-touch attribution brings many benefits to the PR measurement table. Measure the impact of one channel on another.

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Data-Driven PR Measurement Data Creativity 120

Onclusive

MAY 10, 2017

Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects.

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Trends Publicity Data-Driven PR Government 150

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

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Analytics Measurement Data Technology 170

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Our clients are often sitting on a goldmine of data whether this is sales stats, user trends, or even a rise in sales for a specific product.

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Digital PR Internal International Data 62

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Our client Uberall is a good example. This is why the best ongoing research programs for B2B PR rely on a combination of client data and third-party paid research. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together.

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B2B Data Retail Survey 147

Shift Communications

APRIL 10, 2015

If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” We intend to lead by example. The post SHIFT Communications: 12 Years and Counting appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. That brings us to today.

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Data-Driven PR Communications Agency Social Media 60

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. Here are three examples I’ve received in the last month for my personal blog: Thanks a lot for accepting the request to connect. What you see above are three examples of attempting to take value first.

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Data-Driven PR Infographics Pitching Data 60

Shift Communications

APRIL 14, 2015

The solution is simple: opinion out, data in. To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. To quote Sherlock Holmes from A Scandal in Bohemia, “It is a capital mistake to theorize before one has data.

Data 60

Data Data-Driven PR Technology Analytics 60

Shift Communications

MARCH 17, 2015

There are plenty of other examples of automation gone wrong (take the recent hacking of Coca-Cola’s Twitter account by Gawker editors to prove the same case). Data-driven PR does not equate with programmatic thinking. Data-driven is just that—information drives the direction, moves us forward. Photo Credit.

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Data-Driven PR Data Technology Print 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Instead, we use data to identify how, where and why that piece of coverage ought to be promoted (using media buying dollars), in those avenues where the clients’ most-likely prospects are hanging out.

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Data-Driven PR Data Analytics Mobile 60

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

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Marketing Content Marketing Social Media Employee 216

Shift Communications

MAY 22, 2017

Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. As a simple example, predictive analytics tell businesses what they need, when, and where. . — Christopher Penn (@cspenn) May 18, 2017.

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Publicity Analytics Data Advertising 166

Shift Communications

FEBRUARY 25, 2015

These are the people I’d reach out to about my new sushi chain, in this example. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Change how you view influencers to be about the communities they participate in.

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Community Social Media Data-Driven PR How To 60