Data-Driven PR, Examples and Storytelling

Data-Driven PR: How Analytics Are Shaping Modern Campaigns

5W PR

FEBRUARY 6, 2025

Making Data-Driven Decisions Raw data becomes valuable when it informs strategy. Leading PR teams establish clear KPIs tied to business goals, then use analytics to optimize toward those metrics. These technologies will continue evolving, but the core principle remains: data-driven PR delivers better results.

Data-Driven PR

Data-Driven PR Analytics Data Measurement

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling

Storytelling Data Data-Driven PR Infographics

Setting the right earned media objectives for your brand

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand

Brand Branding Media Measurement

The Growth PR Playbook

Onclusive

MARCH 26, 2021

The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. The post The Growth PR Playbook appeared first on Onclusive.

Data-Driven PR

Data-Driven PR Storytelling Measurement Data

The Growth PR Playbook

The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Download this playbook to read about: The 4 Pillars of Growth PR.

Data-Driven PR

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. Social media is a game changer, and it starts with PR and communications. PR is now being fueled by the omnipresence of digital content.

Measurement

Measurement Data-Driven PR Survey Storytelling

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Pitching Analysis

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up? If you follow the right path, the results will prove itself.

Data

Data Communications Reputation Data-Driven PR

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling

Storytelling Data Data-Driven PR Print

Public Relations Job Trends in Tech and Beyond

Onclusive

MAY 10, 2017

Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. A PRTech ecosystem has emerged alongside MarTech and AdTech.

Trends

Trends Publicity Data-Driven PR Government

5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

MARCH 4, 2025

AIs capacity to process large volumes of data. For example, Prowly has incorporated AI features that help draft press releases by having you answer custom questions based on what journalists would ask, ensuring all information is included and nothing is overlooked. The key benefit? Not showing tangible business impact?

Trends

Trends Reddit Pitching Data

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling

Storytelling Data Data-Driven PR Print

Demystifying PR ROI

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics

Analytics Measurement Data Technology

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR. Public relations is HOT right now. Purpose and supply chain messaging.

Marketing

Marketing Content Marketing Social Media Employee

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Human-Centered or Authentic Approach 4.

Trends

Trends Data-Driven PR Analytics Survey

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

“How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? The first example is pragmatic AI. It represents the kind of value you can get when you pair good data with great technology.

Publicity

Publicity Training Technology Data

Public Relations Today

Data-Driven PR: How Analytics Are Shaping Modern Campaigns

How Data-Driven Storytelling Drives PR

Trending Sources

Setting the right earned media objectives for your brand

The Growth PR Playbook

The Growth PR Playbook

Why CEOs Should Invest in PR Attribution and PR Measurement

What is Data-Driven PR, Part 8: Crafting the Pitch

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Public Relations Job Trends in Tech and Beyond

5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Demystifying PR ROI

20 PR and Marketing Predictions for 2022

2024’s Top 5 PR Trends: What to Watch

The Best Way To Prepare For Artificial Intelligence In Public Relations

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