Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 7, 2014

In this day and age, customers are coming to expect more individualized marketing messages and it shows in each screenshot of irrelevant ads on Facebook. Account Manager, Marketing Technology. Data-Driven PR Learning Marketing Metrics Review Think With Google' Chel Wolverton.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

APRIL 6, 2015

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Vice President, Marketing Technology. Analytics Data Data-Driven PR Infographic' ” Christopher S.

Social Media 60

Social Media Data-Driven PR Infographics Media 60

Shift Communications

FEBRUARY 13, 2017

Depending on the video service, these might be called subscribers (YouTube), followers (Snapchat/Instagram), or Likes (Facebook). Vice President, Marketing Technology. cta] The post How to Measure the Success of Video Communications appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Video 117

Video Measurement Communications How To 117

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. I spent the first 3.5 Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JUNE 15, 2015

On Facebook, we looked at Likes, Comments, and Shares of all posts since June 2014. Let’s begin with Facebook. The Fortune 10 are active posters on Facebook, totalling a little over 3,000 posts in a year: Interestingly, most of the Fortune 10 don’t use hashtags in their posts, as shown above. Christopher S.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JULY 28, 2017

Facebook is his shop’s most productive channel, with thousands of followers and stellar engagement rates. Facebook is the only place customers can find that day’s highly-sought after flavors (the fans LOVE exclusivity!). In this scenario, we’d recommend a brand awareness campaign promoting G.W.’s

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Read a few of their tweets, roll through a few of their Facebook photo albums, and see what they’ve pinned. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JULY 6, 2015

Suppose you saw this on Facebook: “OMG my dad *ing HATES XYZ. It takes significant investments of time, people, and effort, but if you want truly accurate sentiment analysis in your gathered public opinion data, it’s the only way to go for now. Vice President, Marketing Technology. How terribly wrong. Christopher S.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

JUNE 22, 2015

We see that for this data set, LinkedIn matters the most (r of.71), 71), followed by Facebook (r of.65), Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. 65), then by Twitter (r of.39, Christopher S.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

JANUARY 25, 2016

The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Did Google or Facebook make an algorithm change that would render your current model obsolete? There are a number of ways to go about doing this.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60

Mobile Examples Branding Brand 60

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. If you’re not prepared, you may wind up being steamrolled, or worse — saying something you’ll regret. Even if G.W. We recommend G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 5, 2015

As channels like Facebook continue to push pay-to-play, strengthening the engagement and stickiness of your owned media channels will become a higher priority. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Vice President, Marketing Technology.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. To be truly data-driven, to embrace the citizen analyst movement, may require you to face difficult truths about yourself and the causes you care about. Christopher S.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. To be truly data-driven, to embrace the citizen analyst movement, may require you to face difficult truths about yourself and the causes you care about. Christopher S.

Data 60

Data Viral Analytics Analysis 60