Data-Driven PR How To Leadership 
Onclusive
JUNE 9, 2021
Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story.
Onclusive
AUGUST 31, 2016
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
MAY 9, 2016
Take online classes, find a mentor or read thought leadership on the subjects that challenge you. Sites like PRSA , PRWeek , AMEC and Cision offer informative resources that can guide communicators on everything from which metrics to use to how to implement them. An Abundance of Data. Images via Pixabay: 1 , 2 , 3 , 4.
Shift Communications
MARCH 19, 2015
One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. But ChatGPT isn’t the alpha in this relationship.
Onclusive
AUGUST 15, 2017
If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket). But when you’re spending $10-20K a month on a PR agency, you should know what it’s doing for the business.”.
Buzzstream
MARCH 5, 2025
It seems like people are still trying to understand how LLMs work. You and I actually spoke about this a bit before, but it sounds like I love this idea of data-driven PR these days. I’ve seen that happen for us at BuzzStream, and that’s why I’m leaning into that as much data as possible.
Expert insights. Personalized for you.
370 
Let's personalize your content