Onclusive

SEPTEMBER 13, 2017

Ethan McCarty, Global Head of Employee and Innovation Communications for Bloomberg LP, recently related a powerful example from his IBM days: “We were able to pepper some of those blog entries and and Twitter posts from IBM’s internal industry experts with links to request a demo,” says McCarty. ” 4.

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Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

FEBRUARY 3, 2015

The Internet has significantly changed the way every industry works. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. This goes for every industry.

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Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms.

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Data Communications Data-Driven PR Analytics 312

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

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Onclusive

NOVEMBER 30, 2016

Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test!

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Data-Driven PR LinkedIn Data Blogging 150

Onclusive

SEPTEMBER 7, 2016

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […].

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Data-Driven PR Data Communications Industry 150

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

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Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

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Data-Driven PR Training Tools Data 212

Shift Communications

SEPTEMBER 15, 2014

This is broadly true across many different industries and kinds of business. So to answer the question of what PR should be measured by, it’s about our ability to generate the right audiences. The post Public Relations Metrics Are Like Apples for Pie appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. What are your company’s primary business goals for this year?

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Prowly

MARCH 4, 2025

Some industries are as slow as a turtle when it comes to change, but not PR. Thats why weve broken down the five biggest PR trends shaping 2025. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. The key benefit?

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Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

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Data-Driven PR Crisis Management Crisis Trends 104

Onclusive

MAY 10, 2017

With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

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Trends Publicity Data-Driven PR Government 150

Landis PR

JANUARY 28, 2025

In the competitive and ever-evolving healthcare industry, attracting and retaining patients isnt just about offering exceptional medical services. Tip: Partner with journalists and industry-specific publications to amplify your thought leadership content, reaching audiences who value authoritative voices in healthcare.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Social Media Data.

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Onclusive

MARCH 17, 2021

In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications – is the other most common cultural roadblock – where at best, data becomes an after-thought or a project on the side and stays in the blind spot.

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Data Communications Reputation Data-Driven PR 195

Shift Communications

DECEMBER 26, 2016

This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns.

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Google Data Pitching Tools 98

Prowly

JANUARY 29, 2025

Calculate SOV as: (YourBrandMentions)/(TotalIndustryMentions)100 We wrote a whole article about Share of Voice and similar metrics that work like a charm in data-driven PR. Use analytics tools to track negative patterns, compare industry trends, and evaluate potential impacts on your brand. How to do it?

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Measurement Branding Brand Analytics 104

Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution.

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Data Data-Driven PR Analytics Measurement 170

Buzzstream

JANUARY 20, 2025

One of the challenges as a digital PR agency is to find stories within a niche business that will work across multiple relevant industries and audiences and to get press coverage and all-important links to yourclients content.

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Digital PR International Internal Data 62

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

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Trends Data-Driven PR Data System 124

Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. Data-Driven PR Learning Marketing Metrics Review Think With Google' Better Measurement.

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Google Measurement Data-Driven PR Marketing 107

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. Uber has no cars.

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Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

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Analytics Measurement Data Technology 170

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. “The

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Marketing Content Marketing Social Media Employee 216

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. The world as a whole is moving faster than ever. Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase.

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Shift Communications

FEBRUARY 23, 2015

This particular infographic explains using Pinterest as a viable way to generate business for the lawn and garden industry. This is where data-driven PR has a chance to shine. Every client has data or access to data. Data-Driven PR Public Relations' Vice President, Marketing Technology.

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5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Social listening sets the stage. Formal third-party research builds thought leadersip.

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Storytelling Data Survey Financial 149

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible.

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Data-Driven PR Facebook Analytics Google 60

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

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Storytelling Data Data-Driven PR Print 74

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

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Trends YouTube Video Social Media 105

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

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Analytics Google B2B Data-Driven PR 60

Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account.

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Analytics Google Data-Driven PR Training 0