Prowly

JANUARY 29, 2025

Need help with your brand reputation measurements? A brand health report may reveal what people think about your company, i.e. brand reputation or overall image. Fine feathers make fine birds, so take care of your brand reputation. There is no better brand reputation indicators than loyal customers, so monitor the state of it.

Measurement 104

Measurement Brand Branding Analytics 104

Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. What are your company’s primary business goals for this year?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Onclusive

MARCH 17, 2021

In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications – is the other most common cultural roadblock – where at best, data becomes an after-thought or a project on the side and stays in the blind spot.

Data 195

Data Communications Reputation Data-Driven PR 195

Landis PR

JANUARY 28, 2025

In the competitive and ever-evolving healthcare industry, attracting and retaining patients isnt just about offering exceptional medical services. Tip: Partner with journalists and industry-specific publications to amplify your thought leadership content, reaching audiences who value authoritative voices in healthcare.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Trends Crisis 104

Prowly

MARCH 4, 2025

Some industries are as slow as a turtle when it comes to change, but not PR. Thats why weve broken down the five biggest PR trends shaping 2025. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. The key benefit?

Trends 104

Trends Reddit Pitching Data 104

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

DECEMBER 26, 2016

This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns.

Google 98

Google Data Pitching Tools 98

Buzzstream

JANUARY 20, 2025

One of the challenges as a digital PR agency is to find stories within a niche business that will work across multiple relevant industries and audiences and to get press coverage and all-important links to yourclients content.

Digital PR 62

Digital PR Internal International Data 62

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. It’s no secret that the PR industry has been changing rapidly for the better part of 10 years.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far. Stages Of AI Supervision.

Publicity 85

Publicity Training Technology Data 85

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Content Types. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat.

Survey 60

Survey Data Pitching Report 60