Onclusive

MAY 10, 2017

With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Prowly

MARCH 4, 2025

Some industries are as slow as a turtle when it comes to change, but not PR. Thats why weve broken down the five biggest PR trends shaping 2025. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. The key benefit?

Trends 104

Trends Reddit Pitching Data 104

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. SEO and PR Merge In Some Firms. The world as a whole is moving faster than ever. Companies at their apogee today may find themselves at their perigee within months. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR. PR in 2022: 4 predictions for the year ahead (Agility PR).

Marketing 216

Marketing Content Marketing Social Media Employee 216

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Visuals : Traditionally, communicators have been trained in writing. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

MAY 4, 2016

It’s no secret that the PR industry has been changing rapidly for the better part of 10 years. We’ll still be the data-driven PR agency angling to change perceptions about the role and value of public relations, but with the backing of a stalwart partner whose sole desire is to see our success and teachings amplified to the max.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

OCTOBER 31, 2016

PR isn’t just press releases and bylines. And as an information industry, we are powered by data. If we sit back and let such tools pass us by, someone else — someone driven, someone prepared — will swoop in and leave us in the dust. Let’s look at a few key trends from the event for PR professionals.

Analytics 60

Analytics Data Analysis Technology 60

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far. Stages Of AI Supervision.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

OCTOBER 1, 2015

So what comes next after the data collections? Insights – the storytelling. With no recipes to follow, turning the data into insights comes from intuition. As an industry, it is important to stop trying to solve problems with cookie-cutter responses. For chefs, it’s the cooking. The same can be said for marketing.

Big Data 60

Big Data Data Pinterest Storytelling 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Branding Brand Technology 62