Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 6, 2015

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media 60

Social Media Data-Driven PR Infographics Media 60

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. In particular, short form videos are booming in PR trends. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

OCTOBER 31, 2016

Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. These capabilities are now within our reach.

Analytics 60

Analytics Data Analysis Technology 60