Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

DECEMBER 6, 2017

Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence. By taking advantage of massive quantities of data, normalizing it and using AI to draw insights on it, PR pros can now: Cut noise to be a thought leader.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Shift Communications

JANUARY 4, 2016

Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most. What does it take for PR teams and organizations to create interactive infographics such as these? If you have the budget and resources to do so, yes. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Deirdre Breakenridge

NOVEMBER 16, 2016

That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Deirdre Breakenridge

FEBRUARY 13, 2017

Here are three ways to get comfortable with data even if you don’t love math. Decide What to Focus on Before You View the Data. There are many data points and metrics that PR pros can focus on. Dig into these points of interest to uncover further information and possibly insights that can be applied to future work.

Data 146

Data How To Big Data Engineering 146

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Information is power and knowing what people are searching for, talking about, or actively reading on the internet provides you a leg up on your competition. Wikipedia Top 25 Report. Google News.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Prowly

MARCH 4, 2025

For example, Prowly has incorporated AI features that help draft press releases by having you answer custom questions based on what journalists would ask, ensuring all information is included and nothing is overlooked. This automation allows you to focus on strategic initiatives and informed decision-making instead. Email pitches?

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Landis PR

JANUARY 28, 2025

Leveraging Data and Metrics Data-driven PR strategies ensure you focus on what works. Insights from these metrics can inform future strategies and help demonstrate ROI to stakeholders. Tip: Consistently share these insights with your team to coordinate efforts across marketing, PR, and patient services.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Shift Communications

DECEMBER 26, 2016

Think with Google generates full feature articles that tie together individual data points to provide users with a more holistic view of how they fit into the larger industry story. This can be useful for PR teams when deciding what information should be included within a pitch, as well as how that information should be positioned.

Google 98

Google Data Pitching Tools 98

Prowly

JANUARY 29, 2025

Calculate SOV as: (YourBrandMentions)/(TotalIndustryMentions)100 We wrote a whole article about Share of Voice and similar metrics that work like a charm in data-driven PR. Use social listening tools (e.g., How to do it? How to do it? Follow sentiments and people's reactions to your competitors.

Measurement 104

Measurement Brand Branding Analytics 104

Onclusive

MAY 10, 2017

is the top-paying district for PR. In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. Washington D.C.

Trends 150

Trends Publicity Data-Driven PR Government 150

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Our clients are often sitting on a goldmine of data whether this is sales stats, user trends, or even a rise in sales for a specific product.

Digital PR 62

Digital PR Internal International Data 62

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations'

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

FEBRUARY 23, 2015

I trimmed off the remaining 12 paragraphs of information about their company launch. This is where data-driven PR has a chance to shine. Every client has data or access to data. Instead of pitching a bland corporate announcement, make something interesting with their data!

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Thus I couldn’t be more happy with the latest and greatest SHIFT website! The one you’re visiting now. What do you think? Lookin’ good, right? Our business and capabilities have changed A LOT in the past few years.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

5W PR

AUGUST 30, 2024

The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

AUGUST 8, 2016

The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .” Of course, this is an April Fool’s joke.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

JULY 19, 2017

is appalled and worried his business will suffer because of all the false information circulating about sharks. He then he goes to Twitter and sees #SharkWeek is trending – but for all the wrong reasons (read: attacks, ruined beach days, lack of dancing skills , etc.). An Olympic athlete is even smack talking him – not cool.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

AUGUST 25, 2017

Rather, content decisions should rely on one influence above others, data. In order to make better, more informed decisions about what type of content to create, turn to past successes, and success of your competitors, to justify decisions. The result is a set of quantitative and qualitative data for content creators to leverage.

Data 92

Data SEO Advertising Advertising 92

Shift Communications

APRIL 2, 2015

There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Data-Driven PR Marketing Public Relations Training marketing skills new pr skills pr skills public relations skills'

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MARCH 11, 2015

At SHIFT, we survey for our own data and then use other forms of data collection to get the best picture that is statistically accurate and relevant. Instead, we get quantifiable information that we trust and understand which the team can turn into meaningful stories for media. No more suffering!

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 17, 2017

With this eBook , PR Pros can learn how to use data, model it over time, and ultimately, use machine learning to extract the most common complaints and talking points. Using this information allows you to build out an effective data-driven action plan. Leverage Predictive Analytics as a PR Team.

eBook 104

eBook Analytics Data Software 104