ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Shift Communications

JANUARY 4, 2016

Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most. What does it take for PR teams and organizations to create interactive infographics such as these? Vice President, Marketing Technology. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly.

Data 117

Data Data-Driven PR Big Data Analytics 117

Deirdre Breakenridge

NOVEMBER 16, 2016

That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Information is power and knowing what people are searching for, talking about, or actively reading on the internet provides you a leg up on your competition. Wikipedia Top 25 Report. Google News.

Trends 142

Trends Industry Wikipedia How To 142

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

NOVEMBER 13, 2017

Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.

How To 131

How To Conference Pitching Software 131

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? This is where data-driven PR has a chance to shine.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. Vice President, Marketing Technology.

Employee 60

Employee Data-Driven PR Communications Software 60

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI. It represents the kind of value you can get when you pair good data with great technology. The first example is pragmatic AI.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

SEPTEMBER 12, 2017

To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies. As such, we must ensure our data is in compatible formats so that as little conversion/manipulation is required prior to import.

Analytics 92

Analytics Software Data System 92

Shift Communications

NOVEMBER 17, 2017

The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. How Does Predictive Analytics Apply to PR? A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan.

eBook 104

eBook Analytics Data Software 104

Shift Communications

AUGUST 8, 2016

The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

MARCH 11, 2015

So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences. Now PR friends, we’ve all worked with survey vendors who charge tens of thousands of dollars for limited results and reporting, but tons of hand holding. are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. The post From PR to Marketing: Why You Should Expand Your Skill Set appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 31, 2016

PR isn’t just press releases and bylines. It’s information. Everything we do is about putting information into the world. And as an information industry, we are powered by data. As an industry, we must stop fearing technology. Tell Better Data Stories. Vice President, Marketing Technology.

Analytics 60

Analytics Data Analysis Technology 60

Buzzstream

MARCH 5, 2025

But then there’s another side of things when we’re talking about the PR element to it specifically. It’s also the information that’s being featured in the overviews where we know that it’s more likely to be informational content, and there was a little bit a few months ago. I talk about that a lot.

Digital PR 62

Digital PR How To Analysis Tools 62

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason.

Marketing 60

Marketing Technology B2C Data 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Branding Brand Technology 62

Shift Communications

OCTOBER 7, 2015

When trying to understand what the market needs, you can’t just assume that if one or two people feel a certain way that the majority feel the same as well or even have the same information. We need to be diligent and disciplined about data collection. Data is all around us. Instead, lead with what the data is telling you.

Data 60

Data Technology Examples Course 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

FEBRUARY 17, 2016

Focus on the quality and variety of your content with stunning graphics, facts and how-tos embedded within imagery, on-brand material, relevant and limited #hashtags, and genuinely interesting information. Marketing Analyst, Marketing Technology. Consider How Your Content Can Be Tailored To Those Already Engaged with Your Brand.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

MARCH 8, 2016

By definition, critical thinking is the ability to process a high volume of information, examine it objectively and develop sound conclusions. In our job as PR professionals, we need to ask a lot of questions, especially given the intricacies of our clients’ technologies. The results were national, brand defining coverage. .

Skype 60

Skype Creativity Education Construction 60

Shift Communications

JULY 28, 2017

Press releases are used to get information to the public in a fast, easy way. While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Press releases are one of the more common techniques in public relations.

Case Study 92

Case Study Crisis Study Strategy 92